| Date | 2024-11-25 |
|---|---|
| Job Title | Customer Loyalty And Promotion Lead |
| Employer | Hire Resolve More Information |
| Salary | 0 |
| Category | Finance Accounting |
| Location |
Western Cape / Cape Town |
Job Summary
The Customer Loyalty and Promotion Lead is responsible for achieving card sales and advances targets, as well as the overall loyalty strategy. The role focuses on engaging the company`s customer base to drive incremental revenue and increased engagement through loyalty and promotion programs. The role is accountable for building loyalty and promotions solutions aligned to customer experience and expectation in the pursuit of creating a unique loyalty and promotion journey for the customers.
Key areas of focus include:
- Operational Direction
- Program Design & Delivery
- Project Management
- Partner and Stakeholder Relationships
- People Management
- Customer Commercials Management
SKILLS/CAPABILITIES:
- Demonstratable experience working in Digital and Loyalty programmes to drive business growth.
- Strong knowledge of Loyalty metrics and analytics drivers to create sales pathways.
- Data & Analytics experience. (SAS, SQL, Python, R Studio). AWS experience is advantageous.
- Hands-on experience with CVM engine/tools,
- Customer value management (retail banking commercial understanding)
- Ability to develop CLM strategy and successfully implement Customer Loyalty and Promotion projects.
- Functional knowledge of customer experience and journeys
- Proven track record of effectively partnering with Management, Team Members, External Organisations and Partners
- Ability to Influence and Persuade
- Business Accelerator
POSITION DETAILS:
- Operational Direction
- Program Design & Delivery
- Project Management
- Partner & Stakeholder Relationships
- People Management
- Customer Commercials Management
INDEPENDENCE OF OPERATION:
- Results need to be attained at the tactical/strategic level.
- Role is guided by CI & Advanced Analytics, Marketing and individual Product strategies and is expected to operationalize this from a customer loyalty and promotions standpoint.
- Role can maintain autonomy in its operational mandate but keeps in close communication with Product Heads, Brand/Marketing, and other Business Unit team members.
SUPERVIOSRY/OVERSIGHT:
- The role maintains managerial oversight over the Senior Analyst (Loyalty & Promotions Support) and Analyst and ultimately owns the quality of output from these roles. This role will still be required to perform analytics in conjunction with managerial oversight.
REQUIREMENTS:
- 7-10 years of experience working in a Financial Services / Consumer organisation, preferably within a Financial Services and Banking environment, of which at least 2-3years experience should be within a Leadership capacity, with demonstrated experience in data & analytics and in owning the end-to-end design and delivery of loyalty and promotions programs.
- Relevant Postgraduate Qualification (minimum Honours) or Masters
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