<p>Aquila Collection, a Cape Town based safari and hospitality group, is seeking a <strong>Digital Marketing Manager</strong> to lead the digital arm of our commercial office. This role reports directly to the <strong>Commercial Officer</strong> and works alongside our <strong>Trade Manager</strong> and <strong>Reservations & Revenue Manager</strong> to drive the groups commercial success.</p><p> </p><p><strong>About the Role</strong></p><p><strong> </strong></p><p>Youll take the lead in managing a talented in-house digital team that operates like a creative agency – complete with a good coffee machine and an energised, collaborative culture. Our digital funnel supports all portfolio brands, integrating seamlessly with trade relationships and revenue management to deliver both <strong>B2B</strong> and <strong>B2C</strong> marketing impact.</p><p> </p><p>As the Digital Marketing Manager, you will set the strategic tone, ensure operational excellence, and maintain the dynamic spirit of the team, while guiding it towards a more streamlined, unified, and growth-focused approach.</p><p> </p><p><strong>Key Responsibilities</strong></p><p><strong> </strong></p><ul><li><p><strong>Strategic Leadership:</strong> Develop and execute a cohesive digital marketing strategy aligned with the groups commercial vision.</p></li><li><p><strong>All-Channel Expertise:</strong> Oversee campaigns across all digital channels – including SEO, SEM, PPC, social media, direct communications, content marketing, AI-driven marketing, and website optimisation – while integrating with offline marketing initiatives.</p></li><li><p><strong>Team Management:</strong> Lead a multidisciplinary team including web development, SEO, PPC, design, content creation, social media, and community management.</p></li><li><p><strong>Brand Oversight:</strong> Drive digital marketing initiatives for all Aquila Collection brands, ensuring consistency, creativity, and commercial effectiveness.</p></li><li><p><strong>Performance Management:</strong> Monitor and optimise campaign performance, website traffic, lead generation, and online conversion rates.</p></li><li><p><strong>Collaboration:</strong> Work closely with trade and revenue managers to ensure alignment between marketing, sales, and booking strategies.</p></li><li><p><strong>Innovation:</strong> Identify and implement new tools, trends, and technologies to keep our digital presence ahead of the curve.</p></li></ul><p> </p><p><strong>What Were Looking For</strong></p><p><strong> </strong></p><ul><li><p><strong>MUST HAVE</strong> proven work experience in the <strong>tourism and hospitality sector</strong> with a clear understanding of industry trends, distribution channels, and traveller behaviour.</p></li><li><p><strong>MUST HAVE</strong> hands-on expertise in <strong>all major digital marketing disciplines</strong> – including SEO, SEM, PPC, AI applications in marketing, content marketing, direct communications, and social media strategy – supported by offline marketing experience.</p></li><li><p>A confident, energetic leader with a natural ability to inspire and unite a team.</p></li><li><p>Strong analytical skills with the ability to translate data into actionable insights.</p></li><li><p>Excellent project management skills and the ability to juggle multiple priorities.</p></li><li><p>Strategic thinker with a hands-on approach to execution.</p></li></ul><p> </p><p><strong>Why Join Us?</strong></p><p><strong> </strong></p><ul><li><p>Lead a dynamic in-house marketing division within an iconic hospitality group.</p></li><li><p>Be part of a senior commercial leadership team driving real impact and growth.</p></li><li><p>Enjoy a supportive, creative work culture – with great coffee to fuel your ideas.</p></li><li><p>Work in a role that blends creativity, strategy, and leadership in a truly unique industry.</p><p></p></li></ul>