Cape Town: Group Digital Marketing Manager posted by Ad Talent Africa

Who are we:

A fast-paced, rapidly growing fintech business.

Who are we looking for:

A Digital Marketing Manager to join our team of experts and help us develop and support digital transformation strategies for our clients.

Must have:

Previous experience in the Fintech, Banking, ecommerce industry and have previously worked in a digital agency.

What will you do:

• Plan and manage digital acquisition activities for mobile app and website using platforms like SEM, social media, and display advertising.
• Collaborate with media agencies and specialist teams to optimize campaigns and control costs.
• Manage relationships with vendors, media agencies, and internal teams to meet acquisition goals.
• Measure and report campaign performance against KPIs and ROI targets.
• Analyse trends to optimize spend and performance based on data insights.
• Conduct fraud monitoring for acquisition campaigns and take corrective actions.
• Plan and execute A/B testing to enhance campaign and creative performance.
• Suggest new digital channels for efficient user acquisition.
• Lead social media strategy and performance marketing initiatives.
• Oversee technical back-end processes for campaign implementation and tracking.