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Cape Town: Group Digital Marketing Manager posted by Ad Talent Africa

Cape Town: Group Digital Marketing Manager posted by Ad Talent Africa

Company
Ad Talent Africa

Location
Western Cape

Job Type
Online and Digital Media

Job Description

Who are we:

A fast-paced, rapidly growing fintech business.

Who are we looking for:

A Digital Marketing Manager to join our team of experts and help us develop and support digital transformation strategies for our clients.

Must have:

Previous experience in the Fintech, Banking, ecommerce industry and have previously worked in a digital agency.

What will you do:

  • Plan and manage digital acquisition activities for mobile app and website using platforms like SEM, social media, and display advertising.
  • Collaborate with media agencies and specialist teams to optimize campaigns and control costs.
  • Manage relationships with vendors, media agencies, and internal teams to meet acquisition goals.
  • Measure and report campaign performance against KPIs and ROI targets.
  • Analyse trends to optimize spend and performance based on data insights.
  • Conduct fraud monitoring for acquisition campaigns and take corrective actions.
  • Plan and execute A/B testing to enhance campaign and creative performance.
  • Suggest new digital channels for efficient user acquisition.
  • Lead social media strategy and performance marketing initiatives.
  • Oversee technical back-end processes for campaign implementation and tracking.

Ready to Apply?

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View Job  Cape Town: Business Analyst Team Lead (HR) posted by Ad Talent Africa


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