Cape Town: Head of Brand & Product Marketing posted by Ad Talent Africa
Posted on 2025-08-28 00:00:00
| Employer | Ad Talent Africa |
|---|---|
| Category | Other Finance/Accounting |
| Location | Western Cape / Cape Town |
Job Summary
WHO ARE WE: A fast-paced, rapidly growing fintech business.
WHO ARE WE LOOKING FOR:
A Head of Brand and Product Marketing with an in-depth understanding fintech industry, financial services, and digital banking.
WHAT WILL YOU DO:
Brand Strategy and Development
- Develop and execute global brand strategies for target markets.
- Align brand strategy with the customer journey for a consistent experience.
- Adapt brand positioning for digital channels and product appeal.
Product Marketing
- Create go-to-market strategies tailored to new markets and customer segments.
- Develop product marketing strategies for different customer journey stages.
- Communicate product value propositions effectively across markets.
- Lead digital marketing campaigns to engage customers.
- Stay updated on product marketing trends to lead the market.
Marketing Campaigns
- Oversee marketing campaigns to maximize visibility in expansion regions.
- Collaborate with teams to address customer pain points in campaigns.
- Lead digital and promotional campaigns for specific products.
Digital Strategy
- Lead digital strategies for new markets, ensuring cultural alignment.
- Oversee creation of content that supports customer journey steps.
- Develop and manage product-related digital content to inform customers.
Team Leadership
- Lead the marketing team in understanding market-specific strategies.
- Foster a customer-centric and product-focused culture within the team.
- Promote digital expertise and create a positive, high-performance work environment.
- Identify growth opportunities, encourage continuous learning, and ensure workforce planning.
Data Insights and Reporting
- Present insights and recommendations based on data.
- Lead market research and implement tracking systems for marketing performance.
- Monitor and analyze customer journey metrics and digital channel ROI.
Budget Management
- Manage budgets for marketing activities, product campaigns, and digital strategies.
- Implement governance and compliance policies to manage risk and ensure cost control.
Stakeholder Collaboration
- Build strong relationships with stakeholders to meet business and marketing goals.
- Collaborate with internal and external teams to align marketing with expansion and customer needs.
- Partner with product and digital teams to optimize strategies and improve the customer journey.
WHAT DO YOU NEED:
- Post Graduate Honours Degree or Postgraduate Diploma in Marketing, Business or related field
- 8 years Progressive experience in marketing roles within financial/fintech industry
- 5 years strong leadership and team management experience, including leading and developing high-performing marketing teams
- 5 years proven experience in market expansion strategies, including entering new regions and international markets
- In-depth understanding of the fintech industry, financial services, and digital banking, including experience in marketing fintech products.
- Expertise in developing go-to-market strategies, product positioning, and product marketing campaigns.
- Proficiency in budget planning and allocation, ensuring efficient resource utilisation
- Strong collaboration skills and the ability to work effectively with various teams, including product development, sales, and customer support
- Proficiency in data analytics and reporting, with a track record of measuring marketing performance and optimising strategies
- Capability to create and execute a comprehensive brand strategy, guidelines, and market-specific branding
- An understanding of customer journey mapping, customer experience enhancement, and a focus on customer satisfaction
- Proficient in digital marketing strategies, including social media, and online content marketing
- Excellent written and verbal communication skills, including the ability to present marketing strategies and results to executives and stakeholders
Click Go Apply to apply online!
Get Similar Job Alerts
More jobs in Cape Town
More jobs in Western Cape
Browse Other Finance/Accounting Jobs
Browse Ad Talent Africa Jobs
Apply directly for this position. Please read all instructions carefully.
We do not process job applications; we simply aggregate and display job listings.
More related positions
Cape Town: Engineering Lecturer posted by The Talent Room
A private higher education institution in Cape Town is seeking a qualified Engineering Lecturer to join their academic team.The successful candidate will be...
View Job
Engineering Lecturer
Cape Town: Sales Manager posted by Daisy JHB (Pty) Ltd
Staff ManagementSet targets, performance plans, and rigorous, objective standards for sales representatives.Meet with reps one-on-one weekly to review...
View Job
Sales Manager
Cape Town: Luxury Showroom Consultant – High-End Furnishes and Interiors Finishes posted by Lumina Personnel
Position Luxury Showroom Consultant High-End Furnishes and Interiors FinishesLocation Cape Town - Somerset WestSalary Basic Commission benefits.Market...
View Job
Luxury Showroom Consultant – High-End Furnishes and Interiors Finishes
Cape Town: Showroom Sales Consultant-Trade Specialist (Luxury Furniture, Textiles & Interior Finishes) posted by Lumina Personnel
Position Showroom Sales Consultant-Trade Specialist Luxury Furniture, Textiles amp Interior FinishesLocation Gardens - Western CapeSalary Basic Plus Comm...
View Job
Showroom Sales Consultant-Trade Specialist (Luxury Furniture, Textiles & Interior Finishes)
Cape Town: Finishing Foreman posted by The Recruitment Pro
Minimum 5 years experience in finishing work on commercial or residential projectsStrong attention to detail with the ability to deliver high-end...
View Job
Finishing Foreman
Cape Town: OPERATIONS AND SALES SUPPORT EXECUTIVE posted by Tower Group
1.Operational support related to the OFOG divisionValue add in the supply chain by engaging with existing and future suppliers of equipment and allied...
View Job
OPERATIONS AND SALES SUPPORT EXECUTIVE
Cape Town: Operations Manager posted by Elchemie
Operations ManagerLocation Milnerton, Western CapeIndustry Facilities amp Cleaning Services Experience 5 - 10 yearsType Full-time Environment...
View Job
Operations Manager
Cape Town: Production Planner posted by Hire Resolve
Are you a detail-driven Production Planner ready for your next career-defining move? Our client, a well-established player in the fast-moving consumer goods...
View Job
Production Planner
Cape Town: Data Integrity and Systems Support Analyst posted by Hire Resolve
One of the countrys largest fruit exporters, offers a challenging role to a dynamic individualin the capacity of a Data Integrity and Systems Support...
View Job
Data Integrity and Systems Support Analyst
Cape Town: Sales Hunter – Urgently Required posted by bh.
This is not a job for the faint-hearted. This is for the hungry.Were looking for a high-performance sales closer - someone who thrives under pressure, moves...
View Job
Sales Hunter – Urgently Required
Cape Town: Centre Manager (Paarl) posted by Flair TM
Key Responsibilities1. Financial Management amp BudgetingPrepare and manage the centrersquos annual income and expense budgets.Track rental income,...
View Job
Centre Manager (Paarl)
Cape Town: People and Culture Manager posted by SET Consulting
People and Culture ManagerR1.8m plus bonusCape TownExcellent career opportunity with global FMCG market leader for a highly seasoned HR expert. Reporting to...
View Job
People and Culture Manager
Cape Town: Senior .Net Full Stack Developer posted by Plus1X Solutions (Pty) Ltd
Job Title Senior .NET Full Stack DeveloperLocation Cape TownJob Type 12 Month Contract Potential to convert to permRole OverviewWe are seeking a highly...
View Job
Senior .Net Full Stack Developer
Cape Town: MILLWRIGHT / WORKSHOP TECHNICIAN – Urgently needed posted by CROWN STAFFING Pty Ltd
MILLWRIGHT WORKSHOP TECHNICIAN required for BLACKHEATH CAPE TOWN position to start ASAPMillwright Trade Test certificate essential.Minimum of 2 years POST...
View Job
MILLWRIGHT / WORKSHOP TECHNICIAN – Urgently needed
Cape Town: Project Manager posted by Hire Resolve
Location Ottery, Cape Town Type Full-Time On-Site Salary R 50nbsp000.00 Industry ManufacturingAn established industrial refrigeration company based in...
View Job
Project Manager
Cape Town: Structural Foreman posted by The Recruitment Pro
Structural Foreman with experience in concrete, high rise buildings, etc. Based in Cape Town.4-month contract. If both parties are happy at the end of the...
View Job
Structural Foreman
Cape Town: Technical Director–Network Planning & Optimization posted by Future Africa Consulting (Pty)Ltd
Responsibilities Provide strategic leadership for end-to-end radio and transmission network planning and optimization across multi-technology environments...
View Job
Technical Director–Network Planning & Optimization
Cape Town: Fleet Controller posted by Qetello
An exciting opportunity awaits a results-driven and detail-oriented Fleet Controller in the logistics industry based in Cape Town. Our client is seeking an...
View Job
Fleet Controller
Centurion: Financial Advisors Specializing in Health (Centurion and Cape Town) posted by AtripleA recruitment & temps
Financial Advisors Specializing in Health Centurion and Cape TownRole PurposeThe Financial Advisor specialising in Health will be responsible for acquiring,...
View Job
Financial Advisors Specializing in Health (Centurion and Cape Town)
Cape Town: Full Stack Engineer (Vue, Flutter or React Native) (Onsite CPT) posted by Datafin
Full Stack Engineer - Vue, Flutter or React Native Onsite - CPTEngineeringTechnicalCape Town - Western Cape - South AfricaENVIRONMENT A rapidly growing Cape...
View Job
Full Stack Engineer (Vue, Flutter or React Native) (Onsite CPT)
Cape Town: Senior Full Stack (AI) Engineer (TypeScript, Angular, Python, Node.js) (CPT Hybrid) posted by Datafin
Senior Full Stack AI Engineer TypeScript, Angular, Python, Node.js CPT HybridIT - Software DevelopmentCape Town - Western Cape - South AfricaENVIRONMENT A...
View Job
Senior Full Stack (AI) Engineer (TypeScript, Angular, Python, Node.js) (CPT Hybrid)
Cape Town: Sales Representitive posted by National Reps (Pty) Ltd
NATIONAL CONCERN SEEKS SALES REPRESENTATIVEWe are a National Sales Rep Company seeking a Sales Representative to complete our footprint in the Western Cape...
View Job
Sales Representitive
Cape Town: Occupational Health & Safety Officer posted by SA Metal
The company currently has a vacancy for a motivated, professional and attentive to detail Health and Safety Officer to join their team and drive company...
View Job
Occupational Health & Safety Officer
Cape Town: Mechanical Engineer posted by SA Metal
Job descriptionThe purpose of this position is to provide the essential technical knowledge, evaluate, select, and apply advanced engineering techniques to...
View Job
Mechanical Engineer
Cape Town: General Manager posted by Hire Resolve
A leading food manufacturer specializing in private-label perishable and shelf-stable foods is seeking an experienced General Manager to oversee all staff,...
View Job
General Manager