Job Description
About the Role
A well-established boutique hospitality group is seeking an experienced and strategic Marketing Manager to drive brand visibility, revenue growth, and market positioning across its portfolio of luxury properties. This role requires a commercially minded marketing professional with strong digital capability, brand custodianship experience, and the ability to manage multiple marketing functions simultaneously within a dynamic hospitality environment.
Key Responsibilities
- Develop; implement, and report on an annual marketing strategy and budget
- Monitor financial processes within the marketing department and ensure budget adherence
- Analyse market trends, competitor activity, and guest insights to refine strategies
- Manage SEO strategies and online reputation across review platforms
- Monitor website traffic, direct bookings, and digital performance metrics
- Manage paid digital campaigns including Google Ads and related platforms
- Coordinate with third-party digital suppliers and agencies
- Develop and manage engaging, on-brand content across digital and print platforms
- Write marketing copy for campaigns, promotions, and advertising collateral
- Ensure consistency in brand messaging and positioning across all touchpoints
Requirements
- Minimum 5 years experience in a Marketing Manager or similar senior marketing role
- Hospitality; boutique hotel, or lifestyle brand experience – essential
- Strong knowledge of digital marketing, SEO, content creation, and brand management
- Excellent communication, organisational, and project management skills
- Strategic thinker with strong commercial awareness
- Ability to manage multiple projects in a fast-paced environment
Qualifications
- Minimum 5 years experience in a Marketing Manager or similar senior marketing role
Salary & Benefits
Salary Package: [Original salary package mentioned] [No additional information added as it was not provided in the original job description]
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Other IT/Computer Jobs in Western Cape
The Western Cape, situated on the south coast of South Africa, is home to a thriving IT industry that offers a diverse range of career opportunities for professionals with expertise in various fields.
The job market in the Western Cape is highly competitive, with many major companies and startups operating in the region. The province’s strategic location, combined with its well-developed infrastructure, makes it an attractive hub for businesses looking to establish themselves in Africa. As a result, there is a high demand for skilled IT professionals who can support the growth of these companies.
The average salary ranges for IT professionals in the Western Cape are as follows: software engineers and developers can expect to earn between R800 000 to R1 200 000 per annum; data scientists and analysts can range from R600 000 to R900 000; cybersecurity specialists can earn anywhere from R500 000 to R800 000; and IT project managers can command salaries ranging from R400 000 to R700 000. These figures are based on industry standards and may vary depending on factors such as experience, qualifications, and company size.
To succeed in an IT career in the Western Cape, professionals need to possess a range of key skills, including programming languages (Java, Python, C++), data structures and algorithms, software development methodologies, cloud computing (AWS, Azure, Google Cloud), cybersecurity principles, and excellent communication skills. Additionally, knowledge of industry-specific tools and technologies, such as SAP or Oracle, can be highly valued.
Several major companies and industries are actively hiring IT professionals in the Western Cape. For example, tech giants like IBM and Dell have a strong presence in the region, while financial institutions such as Standard Bank and First National Bank also have significant IT departments. The automotive industry is another major sector that employs IT professionals, with companies like Toyota and Volkswagen having operations in the province.
Career growth opportunities are plentiful for IT professionals in the Western Cape, with many companies offering training and development programs to help employees upskill and reskill. With experience, professionals can move into senior roles such as technical lead or manager, or transition into related fields like business analysis or consulting. The region’s entrepreneurial spirit also makes it an ideal location for startups, providing opportunities for IT professionals to launch their own businesses or join innovative companies that are shaping the future of technology.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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