Luxury Brand Manager (Cape Town)
Posted on 2025-03-06
Job Summary
Introduction A distributor of premium alcohol brands is looking for a Brand Manager for a Champagne brand based in Cape Town. The successful candidate will be responsible for managing all brand, trade-marketing and commercial strategies to drive brand equity and commercial success in Southern Africa. Duties & Responsibilities Brand Strategies Gain a deep understanding of the South African market, brand strategies outlined by principals, and the core essence of the brands. Develop innovative, practical, and actionable marketing strategies tailored to the market. Establish clear, measurable, and impactful brand objectives aligned with the overall brand plans. Convert strategies into actionable plans and tactics designed to meet brand objectives. Analyze competitor strategies and consumer behavior to formulate precise targeting strategies. Define each brand`s identity clearly and uniquely to ensure competitive differentiation. Continuously identify market opportunities to enhance brand awareness, loyalty, and advocacy. Management of Brand Project Plans Create detailed project plans for brands, including resources, timelines, budgets, and critical paths. Oversee and manage brand budgets effectively. Implement each project phase efficiently and communicate plans clearly to stakeholders. Brief agencies with well-defined guidelines to ensure their contributions align with the brand’s goals and positioning. Establish realistic financial and budget frameworks for projects and ensure strict adherence. Monitor and control financial aspects and budgets to maintain alignment with objectives. Evaluate agency performance regularly to ensure services align with the brand’s DNA and meet the expectations of brand principals. Ensure consistent monitoring of the brand`s performance and health within the South African market. Brand Principal Relationship Management Build and sustain strong, effective relationships with brand principals. Proactively identify and address brand principals’ expectations. Keep brand principals engaged and informed on strategies through continuous feedback and collaborative management practices. Marketing Budget and Financial Profile of the Brand Evaluate market growth potential for each brand. Develop comprehensive business plans with financial forecasts for each brand. Present and justify financial and budgetary needs to brand principals. Track financial progress, including volume forecasts and stock management, to maintain alignment with objectives. Manage variable budgets within agreed parameters. Optimize pricing strategies to maximize profitability and competitiveness. Alignment with Sales Managers Ensure Sales Managers fully comprehend the brand marketing strategies and associated project plans. Communicate updates and changes to strategies and plans promptly to Sales Managers. Collaborate with Sales Managers on the procurement and distribution of POS materials. Collect and assess Sales Team feedback on promotions and POS materials, ensuring concerns are addressed effectively. Desired Experience & Qualification Qualifications and Experience Degree in Marketing or a related field, or equivalent qualification. At least 5 years of relevant experience, preferably in FMCG, agency, or the liquor industry.(specifically managing a luxury brand portfolio) Familiarity with the category and its dynamics is essential. Extensive experience with ERP systems, including Data Orbis, Qlik View, and Qlik Sense. Core Competencies Strong brand awareness and a comprehensive understanding of the marketing mix. Exceptional analytical skills with a keen eye for detail. Proven experience in planning and executing events effectively. In-depth understanding of market trends with the ability to adapt strategies accordingly. High levels of creativity and the ability to generate innovative, original ideas. Skills and Abilities Excellent relationship management skills for building and maintaining stakeholder connections. Proficiency in managing and allocating budgets effectively. Strong time management and project coordination skills, with the ability to handle multiple projects simultaneously. Strategic thinking skills to conceptualize impactful campaigns. Focused on achieving results with a high degree of accountability. Attributes Business-savvy with a high degree of commercial awareness. A proactive “starter/finisher” mindset to ensure projects are seen through to completion. Package & Remuneration 700-960k p/a
Luxury Brand Manager (Cape Town) position available in Cape Town Region, Cape Town City Centre. This job position was posted by . The job has been posted on 2025-03-06 in the Marketing Advertising Pr category
Click Go Apply to apply online!
You might also like these jobs in the same area.
Apply directly for this position. Please read all instructions carefully.
We do not process job applications; we simply aggregate and display job listings.
More related positions
Introduction A distributor of premium alcohol brands is looking for a Brand Manager for a Champagne brand based in Cape Town. The successful candidate will be responsible for managing all brand, trade-marketing and commercial strategies to drive brand equi
View Job
Luxury Brand Manager (Cape Town)Introduction A distributor of premium alcohol brands is looking for a Brand Manager for a Champagne brand based in Cape Town. The successful candidate will be responsible for managing all brand, trade-marketing and commercial strategies to drive brand equi
View Job
Luxury Brand Manager (Cape Town)
Error making API request.
More Jobs in Your Area
Job Specification Developing and implementing financial strategies and policies that align with the companys goals and objectives Overseeing the preparation of financial statements, budgets, and…
Your responsibility will include but is not limited to: (this is a basic description) Ability to create budget projections for revenue and costs Proficient in…
Minimum Requirements: A minimum of a Bachelor of Science Honors degree (NQF8) Strong communication and interpersonal skills Previous teaching or academic experience is an advantage…
Key responsibilities / main job duties: Required to assemble Components/ Sub-Assemblies and Aircraft Assemblies. Required to Inspect and Release Aircraft Components/ Sub-Assemblies and Aircraft Release…
Requirements: Experience: 5 years in financial services (preferably within the CIS environment) Qualification: Relevant qualification (e.g., law or financial degree) Compliance Registration: FSCA registered compliance…
A recent professional profile photo is to accompany your application EMPLOYMENT TYPE : Disabled Learnership SECTOR : Training and Development BASIC SALARY : Market Related…
PAYROLL PROCESSING Process monthly and ad hoc multi-jurisdictional payrolls ensuring that all employees are correctly and accurately paid by the due pay date in each…
Requirements: Matric Own Vehicle and Valid Drivers Licence Min 3 years sales experience in the Courier industry specialising in courier transportation A solid Sales Track…
Requirements Extensive experience in credit control (preferably within the construction industry). Worked with CGIC or a similar credit insurance company. Strong personality with excellent negotiation…
Required Skills and Experience A minimum of 2 years of professional development experience post-qualification. Strong C++ system development expertise (2 years). Experience with MySQL or…
The successful candidate will work on a one-to-one basis with patients in the comfort of their homes OR caring for a patient in a facility.…
Training Support Consultant (POS25005) Somerset West R 18 000 to R 23 000 per month (negotiable depending on your experience) Requirements: Training/ Educator or Consulting…
Job description: • Proficiency in Vendor Invoice Management technology integrated into SAP. OpenText VIM highly advantageous • Knowledge of invoice verification, routing invoices via workflows…
Are you a creative powerhouse with a passion for design and video content? Do you thrive in a fast-paced, dynamic environment? If you’re looking for…
Job Objectives Drive the financial planning of the company by analyzing its performance and risks Retain constant awareness of the companys financial position and act…