Cape Town Region: Sales Manager, Luxury Hotel, Cape Town posted by Cedrus Libani Recruitment Agency Ltd

Sales Manager, Luxury Hotel, Cape Town Job Purpose To maximize revenues of the hotel by driving maximum contribution from all producing segments through the various sources. To develop and co-ordinate various programs and policies relating to all marketing and promotional activities of the hotel. Major Areas of Responsibility § Plan and Forecast hotel revenue for rooms, F&B outlets and from various segments § Create a work environment that is high in employee morale and provides constant learning & development and use the feedback from ESS to draw an action plan § Develop systems and procedures that achieve higher cost efficiency and guest satisfaction § Recruitment and Performance Appraisal/ Management of the staff in the department § Develop & Implement the annual plan using the TBEM framework, linking the department’s objectives to the unit’s overall strategy § Assist in developing the overall strategic direction for the relaunch and subsequent growth of the Hotel, adopting a total Revenue Approach. § Prepare appropriate forecasting tools and strategies to visualize market scenario and develop long range plans § Develop a means by which to continuously measure the program effectiveness as well as to track the trends in local marketplace and beyond, which would impact demand for the hotel § Build an accurate and effective database of current and potential guests/accounts § Maintain accurate and up to date information on competition’s performance, sales & marketing strategy etc § Propose room/F&B pricing strategy in consideration with hotel’s market positioning, target customer and desired mix § Develop a comprehensive market mix guideline and ensure sales as per those targets § Identify key customer needs through formal research, survey, sales calls & meetings § Implement revenue management techniques and ensure improved RevPAR § Co-ordinate with the Front Office & F & B Manager regarding daily sales, VIPs, regulars and other guest requirements § Co-ordinate with the Credits Manager on credit limits and outstanding from various guests/corporate § Build relationships, network & maintain regular contacts with corporate and individual customers, bookers, media, hoteliers and socialites § To determine, design and prioritise the relevant sales and marketing supportive activities, to achieve revenue/profit targets for all revenue generating departments § Control the hotel’s distribution channels to ensure timely relevant and exciting information reaches its intended audience § Identify key communities, plan various initiatives and co-ordinate the support activities. § Ensures that you work in a safe manner that does not harm or injure self or others. § To be involved with Health & Safety within the department. Ensuring compliance within the department and that Health & Safety directives are carried out. § Anticipate possible and probable hazards and conditions and either correct them or take action to prevent them from happening. § Ensure that the highest standards of personal hygiene, dress, uniform, appearance, body language and conduct maintained. § Continuously endeavour to improve the department’s efficient operation, and knowledge of own job function. § Oversee and co-ordinate the daily operations of the Reservation and Revenue Management function Qualifications and Experience § Minimum 3 years sales experience in the travel / tourism / hotel industry § Grade 12 Certificate § Certificate or Diploma in Sales & Marketing or Hotel Management § Valid Drivers Licence and vehicle for day to day travel / appointments § 3 Years experience in a similar position Key Customers Immediate team, managers and associates from support departments, internal and external clients. Key Success Metrics Guest Satisfaction, Performance against budgets, Cost Saving Language Proficiency Should be fluent in English. Additional language advantageous Knowledge & Skills · Computer literate (MS Office and Amadeus, S&C) · Good communication skills · Excellent writing and presentation skills on all levels and attention to detail · Ability to work without supervision · Ability to think creatively and generate original ideas · Confidence and tenacity to pursue leads, overcome obstacles, and secure business · Ability to work independently but also as part of a team · Ability to work effectively under pressure, react quickly, and meet tight deadlines · Goal orientated and results and target driven · Ability to travel when required by the company