Cape Town Region: Sales Manager, Luxury Hotel, Cape Town posted by Cedrus Libani Recruitment Agency Ltd

January 28, 2026 Jobs in Cape Peninsula

Cedrus Libani Recruitment Agency Ltd

Western Cape

Catering / hospitality

Job Description

About the Role

Cedrus Libani Recruitment Agency Ltd is seeking an experienced Sales Manager to join our team in Cape Town. The successful candidate will be responsible for driving maximum contribution from all producing segments through various sources, developing and coordinating marketing and promotional activities, and maximizing hotel revenue. We are looking for a highly motivated and results-driven individual who can lead our sales team to success.

Key Responsibilities

Plan and forecast hotel revenue for rooms, F&B outlets, and various segments
Create a work environment that is high in employee morale and provides constant learning & development
Develop systems and procedures that achieve higher cost efficiency and guest satisfaction
Recruitment and Performance Appraisal/Management of the staff in the department
Develop & Implement the annual plan using the TBEM framework, linking the department’s objectives to the unit’s overall strategy
Assist in developing the overall strategic direction for the relaunch and subsequent growth of the Hotel, adopting a total Revenue Approach
Prepare appropriate forecasting tools and strategies to visualize market scenario and develop long range plans
Develop a means by which to continuously measure the program effectiveness as well as to track the trends in local marketplace and beyond, which would impact demand for the hotel
Build an accurate and effective database of current and potential guests/accounts
Maintain accurate and up to date information on competition’s performance, sales & marketing strategy etc
Propose room/F&B pricing strategy in consideration with hotel’s market positioning, target customer and desired mix
Develop a comprehensive market mix guideline and ensure sales as per those targets
Identify key customer needs through formal research, survey, sales calls & meetings
Implement revenue management techniques and ensure improved RevPAR
Co-ordinate with the Front Office & F & B Manager regarding daily sales, VIPs, regulars and other guest requirements
Co-ordinate with the Credits Manager on credit limits and outstanding from various guests/corporate
Build relationships, network & maintain regular contacts with corporate and individual customers, bookers, media, hoteliers and socialites
To determine, design and prioritise the relevant sales and marketing supportive activities, to achieve revenue/profit targets for all revenue generating departments
Control the hotel’s distribution channels to ensure timely relevant and exciting information reaches its intended audience
Identify key communities, plan various initiatives and co-ordinate the support activities.
Ensures that you work in a safe manner that does not harm or injure self or others.

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Requirements

Minimum 3 years sales experience in the travel / tourism / hotel industry
Grade 12 Certificate
Certificate or Diploma in Sales & Marketing or Hotel Management
Valid Drivers Licence and vehicle for day to day travel / appointments
3 Years experience in a similar position

Qualifications

Completed Grade 12 Certificate
Certificate or Diploma in Sales & Marketing or Hotel Management

How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

About Catering / hospitality Jobs in Western Cape

The Western Cape, with its stunning natural beauty and thriving economy, presents an exciting career landscape for those interested in the hospitality and catering industry. Typically, this sector is driven by tourism, offering a wide range of job opportunities across various establishments, from boutique hotels to fine dining restaurants.

Generally, salaries in the hospitality sector can vary widely depending on factors such as experience, company size, and industry sector. Typically, entry-level positions may fall within the range of R200 000 – R400 000 per annum, while more senior roles can command higher figures, often ranging from R500 000 to over R1 million per annum. However, it’s essential to note that these are broad estimates and actual salaries can differ significantly.

Common skills required for a career in hospitality include strong communication and interpersonal skills, the ability to work well under pressure, attention to detail, and excellent customer service skills. Additionally, knowledge of food safety and handling, basic first aid, and proficiency in Microsoft Office software are often considered essential. In more senior roles, management skills, financial acumen, and creativity may also be valued.

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The Western Cape’s hospitality industry is often driven by the tourism sector, which encompasses various sub-sectors such as luxury resorts, boutique hotels, fine dining restaurants, and event management. Financial services, technology, and manufacturing are also common industries that employ catering staff. Generally, career progression in this field can involve moving from front-of-house to back-of-house roles, or transitioning into management positions.

For those seeking a career in hospitality, there are various opportunities for development and advancement. Common career paths include working as a sous chef, restaurant manager, or events coordinator, before potentially moving into general management or even entrepreneurship. With experience and the right skills, it’s possible to transition into related fields such as food writing, culinary arts instruction, or even entrepreneurial ventures in the hospitality sector.

This information provides general career guidance. Actual salaries and requirements vary by employer.

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