Senior Commercial Analyst: Marketing Funnel
Posted on 2025-03-19
| Employer | titc.io |
|---|---|
| Salary | 0 |
| Category | It Computer |
| Location | Western Cape / Cape Town |
Job Summary
Our client is a fast-growing online lending business, leveraging technology and data to provide seamless financial solutions. Using data-driven insights, they optimise customer acquisition, conversion, and retention processes. They are now seeking a Senior Commercial Analyst: Marketing Funnel to maximise the efficiency and profitability of the customer journey.
Role Overview
Customer Acquisition & Marketing Analytics
- Analyse website traffic to identify key customer segments and behaviours.
- Develop and implement marketing attribution models to track the effectiveness of acquisition channels (organic, paid, social, referral, etc.).
- Use machine learning models to predict customer intent and optimise marketing spend.
- Work with digital marketing teams to improve customer targeting and personalisation.
Funnel Optimisation & Predictive Analytics
- Analyse the loan application funnel from the first touchpoint to loan funding.
- Use predictive models to identify drop-off points and recommend optimisations.
- Perform A/B testing and multivariate analysis to enhance user experience and conversion rates.
- Develop customer segmentation models to personalise the funnel experience.
Performance Reporting & Advanced Insights
- Build real-time dashboards for monitoring funnel performance using tools like Redash and Tableau.
- Use Python, R, or PostgresSQL to analyse large datasets and generate business insights.
- Develop predictive models for lead scoring and loan eligibility likelihood.
- Work closely with marketing and product teams to align strategies with data-driven insights.
Requirements
- Postgraduate degree in Statistics, Actuarial Sciences, or Data Science.
- Masters degree in a relevant Data Science discipline.
- 3+ years in data analytics, marketing analytics, or data science.
- Strong proficiency in Python, R, or PostGresSQL for data analysis and modelling.
- Experience with Google Analytics, Google Tag Manager, and marketing attribution.
- Knowledge of machine learning techniques (regression, clustering, classification) for funnel optimisation.
- Expertise in A/B testing, marketing performance analysis, and conversion rate optimisation (CRO).
- Strong background in data visualisation tools (Tableau, Redash, Looker).
- Experience in fintech, online lending, or e-commerce.
Senior Commercial Analyst: Marketing Funnel position available in Western Cape, Cape Town. This job position was posted by titc.io. The job has been posted as a premium ad on 2025-03-19 at 15:10:43 in the It Computer category
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