Cape Town: Strategic Communications Manager (CPT/JHB) posted by Datafin
Posted on 2025-05-18 00:00:00
| Employer | Datafin |
|---|---|
| Category | Other IT/Computer |
| Location | Western Cape / Cape Town |
Job Summary
Johannesburg – Gauteng – South Africa, Cape Town – Western Cape – South Africa
- Develop and execute comprehensive communication plans for both internal and external audiences.
- Ensure alignment of communication strategies with overall marketing and business objectives.
- Manage crisis communications for the institution and ensure all stakeholders are informed.
- Monitor and evaluate the effectiveness of communication strategies and adjust as needed.
- Ensure all communications reflect the institution’s brand values and identity.
- Maintain brand consistency across all communication channels and materials.
- Collaborate with the Design team to produce visually appealing and brand-compliant content.
- Track and analyse communication metrics to measure the impact and effectiveness of communication efforts.
- Provide regular reports to senior management on communication performance and insights.
- Use data-driven insights to continuously improve communication strategies and tactics.
- In partnership with Head of Marketing, drive PR strategy for institute business.
- Measure and report on PR activities for Exec and board meetings.
- Manage all social media activity across all platforms (Meta, LinkedIn, Reddit, HelloPeter, Google).
- Measure and report on all social media performance.
- Oversee all community complaints and implement resolution tactics.
- Create and manage engaging content for various channels, including customer journeys, mailers, newsletters, flyers, posters, and internal communications.
- Ensure all content is on-brand, consistent in style, quality, and tone of voice.
- Oversee the production of marketing materials and communication tools.
- Develop and implement internal communication plans to keep staff informed and engaged.
- Coordinate with HR and other departments to communicate company news, updates, and initiatives.
- Foster a culture of open communication and collaboration within the organization.
- Develop and implement internal communication plans to keep students and their sponsors/parents informed and engaged throughout the academic lifecycle.
- Deliver messages across multiple platforms including mailers and customer journeys.
- Work closely with the marketing team to support integrated marketing campaigns and initiatives.
- Partner with other departments to align communication efforts with overall business goals.
- In partnership with Head of Marketing, lead on all crisis communication including drafting of key communications.
- Measure and report on impact of crisis to companys reputation in market.
- Bachelors Degree in Marketing, Communications, Public Relations, or a related field.
- At least 8-10 years in a Strategic Communications role.
- At least 3 years experience in Higher Education industry.
- Proven experience in a Communication or Marketing role, preferably within a customer-focused environment.
- Experience in managing both internal and external communications.
- Excellent written and verbal communication skills.
- Strong Project Management and organizational skills.
- Ability to work under pressure and manage multiple projects simultaneously.
- Proficiency in communication tools and platforms, including CRM.
- Experience in Microsoft Dynamics preferred.
- Strong analytical skills and experience with communication metrics and reporting.
- Leadership.
- Initiative and responsibility.
- Constructive teamwork.
- Innovative and change / Continuous learning.
- Systematic approach (planning and organising).
- Strategic thinking.
- Detail-oriented with a commitment to quality and accuracy.
- Adaptable and able to thrive in a fast-paced, dynamic environment.
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