Cape Town: Website & Paid Ads Specialist posted by The Key Recruitment Group
Posted on 2025-07-31 00:00:00
| Employer | The Key Recruitment Group |
|---|---|
| Category | Online and Digital Media |
| Location | Western Cape / Cape Town |
Job Summary
Website & Paid Ads Specialist
Our client is a fast-growing UK-based Solicitors’ firm, with state-of-the-art technology which allows them to offer exceptional legal services across Residential and Commercial Conveyancing.
They are looking for a Website & Paid Ads Specialist with strong experience in Webflow, Figma, and performance marketing. This role requires a balance of creative and analytical skills, someone who can own the website experience and deliver measurable results through paid advertising (Google Ads, Meta, etc.).
Youll play a key role in optimising their website, user journeys, and paid campaigns to increase visibility, lead generation, and conversions.
Location: South Africa (Remote)
Key Responsibilities
Website Management (Webflow & UX/UI)
- Design and build responsive website pages using Webflow
- Collaborate on design mockups using Figma
- Optimise site performance, SEO, and conversion pathways
- Maintain and regularly update website content and design to ensure brand consistency and best UX
Performance Marketing (Google & Meta Ads)
- Develop and execute high-performing paid search and social campaigns
- Manage budgets, bidding strategies, and audience targeting across Google Ads and Meta
- A/B test ad creatives, landing pages, and copy for continuous improvement
- Track and report on key metrics (CTR, CPC, ROAS, conversions), providing insights and optimisations
Must-Have Experience
- Minimum 3-5 years managing Google Ads and Meta Ads campaigns
- Proven proficiency in Webflow (live portfolio or examples required)
- Skilled in Figma for UX/UI collaboration and design
- Strong grasp of website best practices (SEO, CRO, performance)
- Familiar with Google Analytics, Google Tag Manager, and conversion tracking
Remuneration
- Between R20 000 and R28 000 cost to company based on experience
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