Eastern Cape: Sales Support and Marketing Associate posted by Staff Solutions

Job Description

Sales Support & Marketing Associate

We are seeking a proactive, analytical, and customer-focused Sales Support & Marketing Associate to manage our inbound customer journey and support the overall sales function. This is a crucial internal sales role responsible for converting digitally generated leads into qualified opportunities, maintaining database accuracy, and providing essential administrative and marketing support to the sales team.

Key Responsibilities

1. Internal Sales & Lead Management

This role requires a dynamic individual who can support internal sales objectives while delivering excellent client engagement and executing key marketing activities.
Internal Sales & Query Handling

• Lead Qualification & Nurturing: Manage and prioritize all inbound leads from digital channels. Conduct initial screening to determine lead quality and readiness for sales engagement.
• CRM Oversight: Maintain and update the marketing and sales database to ensure accurate data, proper lead assignment, and reliable reporting.
• Sales Pipeline Support: Work closely with office staff and the sales team to ensure all qualified leads receive timely follow-up.
• Email Marketing: Plan, create, and execute targeted email campaigns to nurture warm leads and re-engage inactive clients.

2. Customer Service & Client Engagement

• Post-Sale Support: Act as a primary point of contact for client support queries, escalating complex matters to relevant teams.
• Relationship Management: Follow up with existing clients to ensure satisfaction, identify cross-selling or upselling opportunities, and gather testimonials or case study material.
• Client Visits (When Required): Conduct occasional local client visits for relationship building, service checks, or assisting the sales team during high-value engagements.
  Note: Travel requirements are minimal.

3. Marketing Activities (Campaign Execution & Brand Visibility)

• Social Media Management: Develop and execute strategies to grow brand visibility across platforms such as LinkedIn, Facebook, TikTok, and YouTube.
• Content Creation: Produce compelling content—including posts, videos, newsletters, and social media flyers—tailored to each platform.
• Digital Advertising Support: Assist with the planning, execution, and optimization of Google Ads, Facebook Ads, and LinkedIn Ads campaigns with a focus on lead quality and ROI.
• Market Research: Conduct continuous research on customer needs, market trends, and competitor activity to inform sales and marketing strategies.
• Campaign Development: Support the planning and execution of marketing campaigns, product launches, and promotional initiatives. Track campaign results and recommend improvements based on analytics.

Required Skills

• Customer Service Skills: Proven ability to handle queries, manage expectations, and resolve issues professionally and diplomatically.
• Travel Readiness: Valid driver’s license and willingness to conduct local client visits when necessary.
• Social Media & Digital Advertising Expertise: Strong practical knowledge of major platforms and advertising tools (Google Ads, Facebook Ads, LinkedIn Ads).
• Analytical Ability: Skilled in reviewing data across marketing and sales metrics to extract actionable insights.
• Communication Excellence: Outstanding written and verbal communication skills for content creation and client engagement.

Qualifications, Education & Experience

• A formal qualification in Marketing, Communications, Business Administration, or a related field.
• Minimum 2 years’ experience in a similar role focusing on lead generation, customer queries, and database management.
• Hands-on experience with CRM systems such as HubSpot or Salesforce (advantageous).

Personal Attributes

• Creative thinker with a strong interest in branding and marketing.
• Highly organized with excellent attention to detail.
• Able to work independently and collaboratively within a fast-paced environment.
• Proactive, solutions-driven, and committed to delivering high-quality work.