Minimum Qualification Bachelor`s degree or equivalent (essential) Chartered Marketing qualification (preferred) Retail or automotive industry expertise is mandatory Experience Requirements Minimum 3 years in a senior marketing role managing multiple brands Proven track record in brand initiation and success , driving measurable ROI Strong expertise in digital marketing to drive business achievement and sales Key Skills & Competencies Strategic planning and execution Budget and operational management People management and team leadership Digital marketing, SEO, and analytics CRM software proficiency Copywriting and visual storytelling skills Paid advertising and lead generation expertise Multi-channel social media strategy Data-driven decision-making and reporting Digital Literacy: Data, Stats, and Analytics across various dashboards tools like Power BI, etc. Websites development with suppliers SEO implementation and monitoring CRM usage and effectiveness Google Analytics, SEMrush, Data Studio, etc. tools to drive ROI Multichannel social media skills (LinkedIn, Facebook, Instagram, YouTube) Key Responsibilities Strategy & Budget Development & Execution Develop, implement, and manage the annual marketing, communications, and brand strategy across the brands, inclusive of a social media and event activation plan with the marketing team ROI on execution quarterly . Develop and manage the annual marketing budget effectively, ensuring efficient allocation of resources for maximum ROI and presenting monthly updates to Exco on expenditure . Ensure all strategies and budgets are aligned to OEM Scorecard, policies, and requirements . Implement sound budgetary controls for the department. Consult market research to assess current trends and ensure all portfolios are optimized. Set up new strategies and budgets aligned to new brand acquisitions and launches. Digital Marketing & SEO Oversee SEO strategy, website management, and CRM optimization Drive digital campaigns across social media, Google Ads, and other platforms Utilize analytics tools (Google Analytics, SEMrush, Data Studio) for performance tracking Paid Advertising & Lead Management Develop lead generation campaigns to maximize conversions Manage ad campaigns across Meta, Google, LinkedIn, TikTok, and other platforms Optimize customer segmentation for personalized and targeted marketing Brand & Community Management Ensure brand consistency across all communication channels Lead marketing campaigns, activations, events, and promotional activities Strengthen customer engagement and loyalty initiatives Customer Retention Develop strategies to increase repeat business and loyalty Collaborate with sales and aftersales teams to enhance customer experience Implement special activations, rewards, and engagement programs Data, Analytics & Performance Management Utilize data-driven insights to refine marketing strategies Conduct competitor analysis and market forecasting Ensure compliance with legal and ethical marketing standards Team Leadership & Development Lead and develop the marketing team to ensure high performance Set and manage departmental and individual KPIs Foster a culture of continuous improvement and innovation Working Hours Monday Friday: 8:00 17:30 Saturday: 8:00 13:00 (dependent on projects and activations)

Chief Marketing Officer position available in Gauteng, Johannesburg. This job position was posted by . The job has been posted on 2025-04-17 in the Marketing Advertising Pr category

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