Gauteng: Email Marketing Specialist Freelancer posted by Expressionbird

-Campaign creation: Develop and execute end-to-end email marketing campaigns, including writing copy and designing HTML email templates.-List management: Build, manage, and segment email contact lists to ensure messages are targeted and relevant.-Automation: Implement and manage email automation workflows to nurture leads and engage customers throughout their lifecycle.-Performance analysis: Track, analyze, and report on key metrics (e.g., open rates, click-through rates, conversion rates) to measure campaign success.-Optimization: Use A/B testing and data insights to continually improve campaign performance, subject lines, and content.-Compliance: Ensure all email marketing practices comply with relevant regulations, such as the CAN-SPAM.