Job Description
The Regional Sales Manager is responsible for driving sales growth, managing dealership relationships, and achieving revenue targets within an assigned region for a commercial truck dealership. This role involves developing sales strategies, coaching dealership sales teams, fostering customer relationships, and staying informed about industry trends to maximize market share.
Key Responsibilities:
Sales & Growth Revenue:
- Develop and execute regional sales strategies to meet or exceed sales quotas for new and used trucks, parts, and service.
- Analyze market trends, competitor activity, and customer needs to identify growth opportunities.
- Monitor sales performance across dealerships and implement corrective actions when necessary.
Dealership & Customer Management:
- Build and maintain strong relationships with dealership sales teams, providing training and support to improve performance.
- Work closely with fleet managers, leasing companies, and independent owner-operators to secure sales.
- Resolve customer concerns and ensure high satisfaction levels to drive repeat business.
Business Development:
- Identify and pursue new business opportunities, including fleet sales, government contracts, and leasing partnerships.
- Attend industry trade shows, conferences, and networking events to expand market presence.
- Collaborate with marketing to develop targeted campaigns and promotions.
Reporting & Forecasting:
- Track and report on sales metrics, inventory levels, and market conditions.
- Provide accurate sales forecasts and budget recommendations to senior management.
- Ensure CRM systems are updated with customer interactions and sales pipelines.
Compliance & Training:
- Ensure dealerships adhere to manufacturer programs, pricing strategies, and sales processes.
- Conduct training sessions for sales staff on product knowledge, financing options, and sales techniques.
Qualifications & Skills:
- Conduct training sessions for sales staff on product knowledge, financing options, and sales techniques.
Qualifications & Skills:
- Education: Bachelor’s degree in Business, Marketing, or related field.
- Experience: 5+ years in truck sales, or commercial vehicle sales, with at least 2 years in managerial role.
- Industry Knowledge: Strong understanding of Class 6-8 trucks, financing options, and dealership operations.
- Skills:
- Proven leadership and team coaching abilities.
- Excellent negotiation and relationship-building skills.
- Proficient in CRM software and MS Office.
- Ability to travel frequently within the region.
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