Gauteng: Social Media & Online Reputation Management Specialist posted by West Coast Personnel

This role is pivotal in maintaining a strong and positive brand presence across all digital platforms, managing online reputation, and ensuring consistent engagement and communication with target audiences.

Non-Negotiable Requirements:

• Bachelor’s Degree or National Diploma in Digital Marketing, Business Management, Communication, or a related field
• Matric Certificate
• Minimum 5 years’ proven experience in Social-Media and/or Digital Marketing Management within a fast-paced environment
• Demonstrated experience managing paid media campaigns across Facebook, LinkedIn, and YouTube
• Strong understanding of Online Reputation Management (ORM) tools, analytics, and reporting
• Proficiency in social media listening and insights tools
• Hands-on experience in:
• Facebook Business/Ads Manager
• LinkedIn Campaign Manager
• YouTube Studio
• South African Citizen

Key Responsibilities:

• Manage and maintain all corporate social media channels, including Facebook, Instagram, LinkedIn, Twitter, and YouTube
• Create, implement, and monitor content calendars aligned with brand and campaign objectives
• Set up, manage, and optimise paid media campaigns to drive measurable engagement and conversions
• Oversee creative content, copywriting, and asset development for social channels
• Monitor and respond to customer queries, compliments, and complaints on social media and review platforms (Facebook, Google, HelloPeter, etc.)
• Conduct social listening and sentiment analysis to proactively manage brand perception
• Identify online threats or crises and apply effective conflict resolution techniques
• Generate and analyse reports on campaign performance, engagement metrics, and ROI
• Collaborate closely with the Digital Marketing Manager, Sales, and Customer Service teams to align strategies and messaging
• Ensure compliance with company brand standards and uphold professional online communication

Skills & Competencies

• In-depth understanding of social media trends and digital marketing analytics
• Excellent written and verbal communication skills
• Advanced computer literacy (MS Office Suite, Google Analytics, Google Data Studio)
• Strong organisational and multitasking abilities
• Proactive problem solver with exceptional analytical skills
• Ability to manage online communities with professionalism and empathy
• Creative, innovative, and strategic thinker with strong attention to detail

Key Performance Indicators (KPIs)

• Positive social sentiment and brand reputation metrics
• Increased engagement and follower growth across all platforms
• Timely and professional response rate to customer interactions
• Achievement of paid campaign performance and ROI targets
• Accurate and insight-driven monthly reporting

To Apply:
Only candidates who meet all non-negotiable requirements will be considered.
Send your CV, supporting documents/qualifications, and a recent head & shoulders photo.
If you do not receive feedback within two weeks, please consider your application unsuccessful.