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Johannesburg: Digital Advertising Specialist posted by Ad Talent Africa

Digital Advertising Specialist

Posted on 2025-03-22

Employer Ad Talent Africa
Salary 0
Category Sales Marketing
Location Gauteng  /  Johannesburg

Job Summary

Who are we: We are a dynamic and innovative digital marketing agency focused on delivering strategic and results-driven marketing solutions. Our expertise spans social media management, paid media, SEO, website UX/UI and email marketing. We are passionate about driving engagement, increasing conversions, and enhancing brand presence through tailored and impactful digital strategies.

Who are we looking for: Digital Advertising Specialist : Full-time/ Onsite

What will you do:

o Strategise, set up, and optimise digital advertising campaigns across multiple channels, including Facebook, Instagram, LinkedIn, TikTok, YouTube, Twitter, and the Google Network (Search and Display)

o Manage lead generation campaigns using Google, Facebook and LinkedIn to maximise conversions and achieve KPIs

o Implement and optimise retargeting, display and video ad campaigns for brand awareness and engagement

o Develop content strategies tailored to both B2B and B2C clients, ensuring messaging resonates with the target audience and drives engagement

o Utilise advanced audience segmentation and targeting strategies to enhance campaign effectiveness for B2C campaigns

o Oversee ad budgets, conduct A/B testing for ad creatives, perform keyword research, set up audiences and continuously optimise for performance

o Analyse campaign data, providing actionable insights and strategic recommendations

o Generate detailed monthly reports on campaign performance, highlighting key metrics and strategic recommendations

o Collaborate with account managers to ensure digital advertising campaigns align with overall client strategies

o Maintain professional communication with clients through regular calls and email updates

o Conduct digital advertising audits and present findings to internal teams and clients

View Job  Johannesburg: Technical Pricing Team Lead posted by Goldman Tech

What will you need:

Bachelors degree in Commerce, Marketing, Digital Media, or a related field

Minimum 3 years of experience in Google Ads account management within a digital agency environment

Minimum 3 years of experience managing LinkedIn Ads campaigns

Proven expertise in digital advertising across Facebook, Instagram, LinkedIn, TikTok, YouTube, and Google Network

Google Ads Certification and Facebook Blueprint Certification preferred

Proficiency in Google Analytics and data-driven decision-making

Knowledge of retargeting/remarketing, display and video advertising

Solid understanding of SEO, online search mediums and social media and how these integrate with digital advertising

Strong analytical skills with the ability to interpret data and provide strategic insights

Excellent project management skills with the ability to prioritise tasks and manage multiple client accounts

Creative thinker with a proactive, problem-solving attitude

Digital Advertising Specialist position available in Gauteng, Johannesburg. This job position was posted by Ad Talent Africa. The job has been posted as a premium ad on 2025-03-22 at 13:00:21 in the Sales Marketing category

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