Digital Advertising Specialist
Posted on 2025-04-10
| Employer | Ad Talent Africa |
|---|---|
| Salary | 0 |
| Category | Sales Marketing |
| Location | Gauteng / Johannesburg |
Job Summary
Who are we: We are a dynamic and innovative digital marketing agency focused on delivering strategic and results-driven marketing solutions. Our expertise spans social media management, paid media, SEO, website UX/UI and email marketing. We are passionate about driving engagement, increasing conversions, and enhancing brand presence through tailored and impactful digital strategies.
Who are we looking for: Digital Advertising Specialist : Full-time/ Onsite
What will you do:
o Strategise, set up, and optimise digital advertising campaigns across multiple channels, including Facebook, Instagram, LinkedIn, TikTok, YouTube, Twitter, and the Google Network (Search and Display)
o Manage lead generation campaigns using Google, Facebook and LinkedIn to maximise conversions and achieve KPIs
o Implement and optimise retargeting, display and video ad campaigns for brand awareness and engagement
o Develop content strategies tailored to both B2B and B2C clients, ensuring messaging resonates with the target audience and drives engagement
o Utilise advanced audience segmentation and targeting strategies to enhance campaign effectiveness for B2C campaigns
o Oversee ad budgets, conduct A/B testing for ad creatives, perform keyword research, set up audiences and continuously optimise for performance
o Analyse campaign data, providing actionable insights and strategic recommendations
o Generate detailed monthly reports on campaign performance, highlighting key metrics and strategic recommendations
o Collaborate with account managers to ensure digital advertising campaigns align with overall client strategies
o Maintain professional communication with clients through regular calls and email updates
o Conduct digital advertising audits and present findings to internal teams and clients
What will you need:
Bachelors degree in Commerce, Marketing, Digital Media, or a related field
Minimum 3 years of experience in Google Ads account management within a digital agency environment
Minimum 3 years of experience managing LinkedIn Ads campaigns
Proven expertise in digital advertising across Facebook, Instagram, LinkedIn, TikTok, YouTube, and Google Network
Google Ads Certification and Facebook Blueprint Certification preferred
Proficiency in Google Analytics and data-driven decision-making
Knowledge of retargeting/remarketing, display and video advertising
Solid understanding of SEO, online search mediums and social media and how these integrate with digital advertising
Strong analytical skills with the ability to interpret data and provide strategic insights
Excellent project management skills with the ability to prioritise tasks and manage multiple client accounts
Creative thinker with a proactive, problem-solving attitude
Digital Advertising Specialist position available in Gauteng, Johannesburg. This job position was posted by Ad Talent Africa. The job has been posted as a premium ad on 2025-04-10 at 15:03:18 in the Sales Marketing category
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