Purpose Successfully grow online sales capability through e-commerce channel Effectively support cross-functional integration Manage and optimise all online sales channels, including owned and partner platforms Connect e-commerce to existing digital ecosystem and optimise for sales Establish consumer data marketing capability Manage all CRM / direct marketing communication Proactively monitor and optimise ecosystem and accurately report to business using data insights Key responsibilities for this position include, but are not limited to: Collaborate on developing e-commerce roadmap and marketing plan to support business objectives and sales goals across business units Collaborate across functions and within Marketing to effectively integrate e-commerce into digital ecosystem and activities Collaborate with Product Marketing and Digital Marketing Specialists to ensure alignment with business unit priorities Proactively manage online sales touchpoints including owned and partner sites Manage e-commerce digital assets and content effectively for all products Syndicate relevant e-commerce assets for retail partners Analyse data and performance of e-commerce ecosystem to draw performance insights, identify gaps and suggest improvements Online customer journey mapping and orchestration Manage online customer journey optimising for sales, including: o Lead generation for both B2C and B2B products o Conversion on owned e-commerce channel and that of retail partners o Proactively find new digital ways to generate online sales Develop CRM marketing plan to support business objectives and goals across business units Manage all CRM / direct communication deployment, measurement and reporting Implement CRM campaigns to engage, retain, upsell and recruit prospects Execute campaigns using different communication tools including e-mail, sms, push notifications etc. Database management of Personal Identifiable Information (PII) Proactively optimise all activities towards KPIs Liaise and manage vendors effectively to ensure efficient operation Develop best practice cases based on campaign implementation Weekly reporting to the marketing and subsidiary head Operational Responsibilities: Achievement of Sales Target Marketing budget management and vendor registration, including managing Purchase Orders, Invoicing etc. Monthly management and updating of direct marketing budget and plans Uploading plans, CEs, POs, invoices, vouchers, process payment once proof of work received Develop briefs for digital agencies and web administration services Organization Impact / Influence Extensive High Level Strategic / Operational Interaction with (Internal): Product Management, Corporate Marketing; Sales/ KAM Team, Service, Finance, Procurement; Logistics External Interaction with: E-commerce vendors. Nature and Purpose of the Interaction: – Product management: Marketing strategy and implementation, product specs, images – Corporate Marketing: BU Marketing strategy alignment with Corporate Marketing strategy – SALES/ KAM Team: sharing E-commerce planning – Finance: Budget management, invoice payments to vendors – Procurement: vendor applications, purchase evaluation forms Supervisory Responsibilities Direct reports – E-Commerce Experience Specialist – E-Commerce Fulfilment Co-ordinator – E-Commerce Supervisor Indirect Reports : None Required Qualifications and Experience Relevant Degree / Diploma in Marketing/Data Analytics 7 years experience Experience in online customer journey mapping and orchestration Experience in a direct marketing and e-commerce Understanding of the retail e-commerce space Experience using various CRM tools CMS knowledge Experience with Google Marketing Platform Proficiency in Google Analytics, Adobe Analytics, and Audience Manager preferred Digital marketing workflows and campaigns Market analysis and trends Required Competencies Digital strategy and marketing including e-commerce and CRM Content and asset management, campaign analytics / insights reporting, ROI analysis Solid interpersonal and communication skills Very strong project management skills Strong presentation and writing skills Results oriented and self-motivated Strategic thinker and creative marketer Attention to detail Ability to work well under pressure and within tight deadlines Ability to multi-task on a number of various tasks at hand Assertive and output based Educational Requirements Degree in Marketing Management Please only apply should you meet all of the requirements. Should you not receive any feedback from us with regards to your application after 2 weeks, please consider your application unsuccessful.

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