Employer Description Interior Design company in JHB North Job Description A Digital SEO, Copywriter & Digital PR Specialist is responsible for crafting high-quality, search-optimized content while executing digital PR strategies to enhance brand visibility, drive organic traffic, and boost engagement. This role combines creative storytelling, SEO expertise, and digital PR outreach to strengthen a companys online presence and authority across various platforms. Key Responsibilities Content Strategy & Creation Develop original, engaging, and SEO-friendly content for blogs, websites, landing pages, social media, and digital marketing materials. Ensure content aligns with brand voice, audience needs, and SEO best practices. Maintain accuracy by fact-checking data, statistics, and expert statements. Optimize copy for readability, keyword integration, and search intent. SEO Optimization & Keyword Strategy Conduct keyword research using digital tools to identify relevant search terms and trends. Implement on-page SEO techniques, including keyword placement, meta descriptions, alt texts, and internal linking strategies. Collaborate with developers and marketing teams to enhance technical SEO elements like site structure and page speed. Digital PR & Outreach Develop and execute digital PR campaigns to increase brand visibility and secure high-quality backlinks. Build relationships with journalists, bloggers, and influencers to generate media coverage and guest posting opportunities. Create compelling press releases, thought leadership articles, and media pitches to position the brand as an industry authority. Monitor online mentions, brand reputation, and PR campaign performance. Performance Analysis & Continuous Improvement Monitor content and PR performance using analytics tools to assess rankings, traffic, engagement, and media coverage. Analyze click-through rates (CTR), bounce rates, conversion data, and earned media to refine content and PR strategies. Adapt and optimize existing content and outreach strategies based on performance insights and industry trends. Collaboration & Editorial Review Work closely with editors, designers, marketing, and PR teams to ensure cohesive brand messaging. Revise copy based on feedback to meet brand guidelines and editorial standards. Assist in selecting visuals and multimedia elements to complement written content. Qualifications Relevant tertiary qualification Skills Exceptional Writing & Storytelling Ability to craft persuasive, audience-centric content that engages and informs. SEO & Digital Marketing Expertise Strong understanding of keyword research, on-page/off-page SEO, and SERP algorithms. Digital PR & Media Outreach Experience in securing media coverage, building relationships with journalists, and leveraging PR for SEO benefits. Data-Driven Mindset Proficiency with Google Analytics, SEO tools (e.g., SEMrush, Ahrefs), and PR monitoring tools. Creativity & Innovation Ability to identify content gaps, develop unique angles, and create compelling PR campaigns. Adaptability & Feedback Integration Openness to editorial feedback and ability to adjust content for better performance. B2B experience essential WordPress essential must be able to edit website content Benefits Negotiable

Jr 14857 – Digital Seo & Copywriter position available in Gauteng, Johannesburg. This job position was posted by . The job has been posted on 2025-02-28 in the Marketing Advertising Pr category

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