Junior Social Media Specialist
Posted on 2025-03-06
| Category | Marketing Advertising Pr |
|---|---|
| Location | Gauteng / Johannesburg |
Job Summary
Requirements:
Bachelor’s degree in Marketing or Communications (preferred). 3 years of experience in social media management, preferably in luxury hospitality or travel. Proven experience driving direct revenue through organic social media efforts. Strong understanding of luxury brand positioning and high-net-worth customer engagement. Proficiency in social media platforms (Instagram, Facebook, TikTok, and YouTube). Experience with social media scheduling and analytical tools. Excellent copywriting and storytelling skills. Basic design and video editing skills. Experience in working with influencers and content creators. Strong ability to multitask, manage campaigns, and meet deadlines in a fast-paced environment. Key
Responsibilities:
Social Media Management: Align social media strategies with business goals. Drive direct bookings and revenue through organic social media campaigns. Manage and optimize social media profiles on Instagram, Facebook, TikTok, and YouTube. Stay ahead of industry trends to ensure the brand remains a leader in luxury travel. Content Creation and Storytelling: Create visually stunning and experience-driven content that promotes the luxury lifestyle. Craft compelling captions and engaging stories highlighting the brand’s unique offerings. Collaborate with the marketing team to align social media content with broader campaigns. Create and edit short-form videos, graphics, and multimedia content using tools like Canva, Adobe Creative Suite, and CapCut. Community Engagement and Brand Building: Engage with followers, guests, and influencers to build a loyal community. Respond promptly to comments, messages, and reviews to maintain a strong brand reputation. Leverage user-generated content (UGC) and collaborate with travel bloggers and influencers. Social Commerce and Direct Booking Growth: Utilize social media platforms to drive direct bookings. Implement remarketing campaigns to re-engage users and encourage bookings. Use social media campaigns and incentives to drive sales. Analytics and Performance Reporting: Track and report KPIs such as engagement, reach, conversions, and revenue. Use tools like Meta Business Suite, Google Analytics, and Metricool to inform strategy. Provide insights and recommendations for improving organic social media performance. Influencer and Supplier Management: Identify and manage relationships with influencers, brand ambassadors, and content creators. Collaborate with videographers and other suppliers to ensure high-quality content. Collaboration and Cross-Department Coordination: Work closely with marketing, sales, and reservation teams to align messaging and campaigns. Support property teams in creating on-brand content and engaging with guests. Coordinate with PR and Digital Marketing teams to ensure integrated marketing efforts. Administrative Tasks: Schedule posts using media management tools (e.g., Meta Business Suite). Maintain a content calendar to ensure consistent posting.
Junior Social Media Specialist position available in Gauteng, Johannesburg. This job position was posted by . The job has been posted on 2025-03-06 in the Marketing Advertising Pr category
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