Market Research & Lead Qualification Specialist
Posted on 2025-04-09
| Salary | ***Salary – R27,500 – R35,000 + KPI/Sales target incentives |
|---|---|
| Category | Sales |
| Location | Gauteng / Johannesburg |
Job Summary
Responsibilities:
Conduct market and industry research to identify potential B2B opportunities aligned with the companys services or products. Perform detailed needs analyses on prospective clients using tools such as LinkedIn, CRM systems, market databases, and web analytics. Gather and analyse relevant data to determine the quality and viability of leads. Profile and segment potential clients based on industry, size, needs, and buying behavior. Maintain accurate and updated records of research and lead insights in CRM or lead management systems. Collaborate closely with Business Development Managers to understand ideal client profiles and strategic goals. Generate and qualify warm leads, ensuring they meet defined criteria before handover. Provide insights and recommendations to help refine targeting and outreach strategies. Track the effectiveness of lead generation efforts and optimize research methods accordingly. Requirements & Experience: Bachelors degree in Marketing, Business, Research, or related field. (Nice to have) 24 years of experience in a research, sales support, or business development role (preferably B2B). Strong analytical and critical thinking skills; ability to synthesize large volumes of information. Proficient with research tools such as LinkedIn Sales Navigator, CRM systems (e.g., Salesforce, HubSpot), and market research databases. (Nice to have) Excellent written and verbal communication skills. Detail-oriented, highly organized, and comfortable working independently. Familiarity with B2B sales cycles and lead qualification frameworks. Comfortable working across teams and relaying insights to sales stakeholders.
Market Research & Lead Qualification Specialist position available in Gauteng, Johannesburg. This job position was posted by . The job has been posted on 2025-04-09 in the Sales category
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