Johannesburg: User Testing and Market Research posted by Tower Group

About the Role

We are seeking an experienced User Testing and Market Researcher to join our team at Tower Group in Johannesburg. As a key member of our UX and Marketing team, you will be responsible for conducting user testing and market research activities to inform design decisions and drive business growth.

Key Responsibilities

• Conduct UX research for Vodacom Financial & Digital Lifestyle Services
• Design studies that address both user behavior and attitudes
• Recruit participants and assist UX designers in running user testing studies
• Generate insights, fuel ideation, and evaluate designs
• Research the latest visual design, UI, and interaction concepts, presentation layer technologies, digital best practices, online trends, and provide recommendations for improvements
• Conduct best practice research to develop and improve UI and interaction design to solve end-user problems effectively
• Create sound recommendations after each stage of testing and ideation based on research and user observations
• Research market, customers, and potential customers to keep an up-to-date view of digital habits, behaviors, and user needs
• Generate profiles to be used in the creation of empathy maps and personas
• Work on multiple projects at one time, using strong communication skills to manage time and expectations appropriately
• Work cross-functionally with UX designers and product management
• Support our UX design lead on studies and assist in achieving research goals
• Work with product leaders to prioritize research questions based on analysis of current knowledge, project goals, identified risks, and project impact
• Advise UX design team and product managers on research opportunities and best practices at all stages of an agile product development process
• Build strong stakeholder relationships, effectively making decisions based on a strong understanding of business, customer, and design tradeoffs
• Participate in team activities and team planning with the aim of improving team skills, awareness, and quality of work
• Present results from usability tests and other user research to project teams
• Monitor statistics and analytics across sites with an aim of obtaining a better understanding of user behavior and improving user journeys
• Actively work on improving user experience and engagement across all our sites and products
• Evangelise good user experience, demonstrating measurable value to other team-members and stakeholders, and encouraging a culture of UX

Requirements

• Comprehensive knowledge in a variety of industry-centric qualitative research methods, such as semi-structured interviews, contextual inquiries, usability studies, diary ethnographic studies, unmoderated remote studies, paper prototyping, surveys, A/B testing, and Card sorting
• Demonstrated ability to plan and conduct research in close collaboration with people in a variety of roles, including design, technology, and product management
• Knowledge of quantitative, behavioral analysis, and statistical concepts
• Experience working in a collaborative team and working directly with developers for implementation of designs
• Excellent communication (presentation and interpersonal skills)
• Understanding of qualitative analysis and reporting methods suitable for the fast pace of industry; ability to quickly shift methodology and scope of research projects to meet short deadlines while collecting the best possible data and delivering actionable results
• Experience in creating user testing scripts and leading testing sessions
• Experience creating UX test protocols, specifications, and presentations
• Good understanding of UX and UCD design principles
• Experience working with Agile processes