Johannesburg: User Testing and Market Research posted by Tower Group

About the Role

We are seeking a highly skilled User Testing and Market Research professional to join our team at Tower Group in Johannesburg. The successful candidate will be responsible for conducting UX research for Vodacom Financial & Digital Lifestyle Services, supporting the UX design lead in achieving research goals, and working closely with cross-functional teams to inform product development.

Key Responsibilities

• Conduct UX research for Vodacom Financial & Digital Lifestyle Services
• Design studies that address both user behavior and attitudes
• Recruit participants and assist UX designers in running user testing studies
• Generate insights that fuel ideation and evaluate designs
• Research the latest visual design, UI, and interaction concepts, presentation layer technologies, digital best practices, online trends, and provide recommendations for improvements
• Conduct best practice research to develop and improve UI and interaction design to solve end-user problems effectively
• Create sound recommendations after each stage of testing and ideation based on research and user observations
• Research market, customers, and potential customers to keep an up-to-date view of digital habits, behaviors, and user needs
• Generate profiles to be used in the creation of empathy maps and personas
• Work on multiple projects at one time, using strong communication skills to manage time and expectations appropriately
• Work cross-functionally with UX designers and product management
• Support our UX design lead on studies and assist in achieving research goals
• Work with product leaders to prioritize research questions based on analysis of current knowledge, project goals, identified risks, and project impact
• Advise UX design team and product managers on research opportunities and best practices at all stages of an agile product development process
• Build strong stakeholder relationships, effectively making decisions based on a strong understanding of business, customer, and design tradeoffs
• Participate in team activities and team planning with the aim of improving team skills, awareness, and quality of work
• Present results from usability tests and other user research to project teams
• Monitor statistics and analytics (such as Adobe Analytics) across sites with an aim of obtaining a better understanding of user behavior and improving user journeys
• Actively work on improving user experience and engagement across all our sites and products
• Evangelise good user experience, demonstrating measurable value to other team-members and stakeholders, and encouraging a culture of UX
• Foster a healthy tension between stakeholders, encouraging discussions that take into account business needs, user needs, and what is possible

Requirements

• Comprehensive knowledge in a variety of industry-centric qualitative research methods, such as semi-structured interviews, contextual inquiries, usability studies, diary ethnographic studies, unmoderated remote studies, paper prototyping, surveys, A/B testing, and Card sorting
• Demonstrated ability to plan and conduct research in close collaboration with people in a variety of roles, including design, technology, and product management
• Knowledge of quantitative, behavioral analysis, and statistical concepts
• Experience with survey research (questionnaire design, sampling, analysis)
• Excellent communication (presentation and interpersonal skills)

Qualifications

• 5 – 8 Years’ experience within a Design Research role
• Preferred Qualification: Degree in the humanities (Psychology, Sociology, Politics, Anthropology, etc.)
• Commerce Degree is also welcome
• Postgraduate qualification is an added bonus

Salary & Benefits

• Competitive salary to be discussed during the interview process