Marketing Manager [B2b Financial Services]
Posted on 2025-02-05
Job Summary
About our Client:
Our client specialises in financial modelling, financial planning & analysis (FP&A), and reporting. Their services help businesses quantify decision impacts and achieve desired outcomes. They work across industries, supporting projects such as forecasting & management reporting, fundraising, business valuation, refinancing, cash-flow modelling, project finance, portfolio analysis, and mergers & acquisitions.
As the first marketing hire, this is an exciting opportunity to build and shape the marketing function, drive key initiatives, and contribute significantly to business growth.
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Manage and optimise the company website to enhance user experience, organic traffic, and lead generation.
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Regularly update content, including blogs, service descriptions, and case studies.
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Conduct keyword research, implement on-page SEO strategies, and track performance to improve search rankings.
LinkedIn Strategy & Engagement
- Develop and execute a LinkedIn strategy to boost brand awareness, engagement, and lead generation.
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Create and manage LinkedIn content (posts, articles, videos) tailored to B2B audiences.
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Expand the companys network by connecting with key decision-makers, partners, and potential clients.
Content Research & Creation
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Research trending topics and key issues relevant to our target audience.
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Stay updated on industry trends, competitor activities, and client challenges to shape content strategy.
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Create engaging content, such as blog posts, newsletters, case studies, and infographics.
CRM Management
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Maintain the CRM system to ensure accurate data collection, lead segmentation, and workflow automation.
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Design and implement lead nurturing campaigns to move prospects through the sales funnel effectively.
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Collaborate with sales to ensure smooth lead handovers and alignment between marketing and sales efforts.
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Use CRM insights to track lead activity, campaign effectiveness, and marketing ROI, providing actionable recommendations.
Requirements
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Proven experience in website management and SEO with measurable results in driving organic traffic and conversions.
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Strong knowledge of LinkedIn marketing, including content creation, engagement strategies, and lead generation.
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Ability to research and identify trending topics to inform content strategy.
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Excellent written and verbal communication skills for professional audiences.
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Proactive, self-starter mindset with strong time management and organisational skills.
Nice-to-Haves
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Experience managing paid campaigns on LinkedIn or Google Ads.
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Proficiency in marketing analytics tools (Google Analytics, LinkedIn Analytics).
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Familiarity with content creation tools (e.g., Canva) or marketing automation platforms (e.g., HubSpot).
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Background in financial services or experience in a B2B marketing role.
Benefits
- Remote work in SA
- Flexible working hours
- Ownership of the full marketing scope
Marketing Manager [B2b Financial Services] position available in Gauteng, Johannesburg. This job position was posted by Talent Shore PTY Ltd. The job has been posted as a premium ad on 2025-02-05 at 15:10:10 in the It Computer category
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