Johannesburg: Marketing Manager (JHB Hybrid) posted by Datafin
Posted on 2025-06-04 00:00:00
| Employer | Datafin |
|---|---|
| Category | Other IT/Computer |
| Location | Gauteng / Johannesburg |
Job Summary
Johannesburg – Gauteng – South Africa
- Develop and execute a holistic marketing strategy aligned with company goals for customer acquisition, retention, and brand awareness.
- Lead agency relationships, aligning deliverables and campaigns to broader business objectives.
- Collaborate cross-functionally with product, sales, and operations teams to drive integrated go-to-market efforts.
- Lead creation of all marketing content, including product marketing, long-form thought leadership, social media content, blog posts, email campaigns, and sales enablement collateral.
- Work with agencies to develop high-quality video and visual content.
- Create internal and external presentations, marketing decks, and branded materials.
- Review and approve blogs and collaborate on keyword research with agency partners.
- Develop and execute monthly newsletters and targeted email campaigns for different audience segments.
- Coordinate automated nurture flows and behaviour-based journeys with support from agency and internal tools.
- Oversee Paid Media strategy (Google, LinkedIn, YouTube, Meta) in collaboration with agencies.
- Strategize and launch new campaigns to support lead generation and brand growth.
- Track and optimize campaign performance based on data insights.
- Own the content calendar and content creation for all platforms: LinkedIn, Instagram, Facebook, TikTok.
- Monitor engagement, respond to community feedback, and track analytics to refine strategy.
- Manage ongoing improvements, content updates, and SEO efforts on the company website alongside agency support.
- Ensure consistency of brand messaging and UX across all digital properties.
- Plan and execute all aspects of events and trade shows from pre-event marketing to post-event follow-up, including booth design, swag, and lead capture.
- Liaise with PR agency and media houses for press features and contributed content.
- Coordinate internal stakeholder involvement in speaking engagements and publications.
- Own performance tracking across all marketing channels.
- Produce monthly reports and dashboards on campaign performance, lead quality, and channel ROI.
- Use insights to iterate on strategies and recommend budget allocations.
- 37 Years of Marketing experience, preferably in a B2B or tech-driven environment.
- Strong Project Management skills and experience overseeing multi-channel marketing campaigns.
- Excellent written and verbal communication skills, with a sharp eye for content quality and storytelling.
- Proficient in Digital Marketing platforms, CRM, and analytics tools (e.g. HubSpot, GA4, LinkedIn Campaign Manager).
- Experience working with or managing creative, digital, and media agencies.
- Experience in Logistics, on-demand services, or eCommerce sectors.
- Basic Design skills (e.g., Canva, Figma) or video editing awareness.
- Familiarity with B2B SaaS or marketplace models.
- Self-starter with the ability to work both independently and collaboratively.
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