Johannesburg: Mid Paid Media Specialist

Responsibilities: Full-Funnel Strategy: Develop, execute, and optimize multi-touch paid media strategies across search, social, and display Budget Mastery: Own and manage significant monthly ad budgets, ensuring efficient spend to hit KPIs like ROAS, CPA, and LTV Deep-Dive Analysis: Conduct weekly and monthly performance analysis, translating complex data into actionable insights and clear client-facing reports Testing & Innovation: Lead A/B testing initiatives for landing pages, ad creative, and audience segments to find new growth levers Collaborate & Elevate: Work closely with the creative and analytics teams to develop high-converting assets and share learnings Skills & Experience (Not negotiable): 2-4 years of hands-on experience managing paid media campaigns (in-house or agency) Proven expertise in both Google Ads (Search, Shopping) and Meta Ads Manager Strong analytical skills with proficiency in Google Analytics and Excel/Sheets (pivot tables, vlookups) A track record of hitting and exceeding performance goals (e.g., lowering CPA, scaling ROAS) The ability to communicate strategy and results confidently to clients and internal teams Knowledge of a tool like Google Tag Manager, Supermetrics, or Looker Studio Contact JADE GELDENHUYS on