Job Description
Location: Hybrid Cape Town (Sea Point, 3 days per week)
Employment Type: Full-Time
Industry: B2B SaaS | Global HR Tech | Demand Generation
WatersEdge Solutions is seeking a hands-on, data-obsessed Performance Marketing Manager to build and scale a high-impact paid media engine from the ground up. If you’re ready to turn our first media budget into a pipeline-driving machinethis is your launch moment. You’ll own the full strategy, execution, and performance of paid channels, working closely with Sales, RevOps, and Creative to drive meaningful business outcomes.
About the Role
Youll be the in-house paid media expert, launching and optimizing campaigns across LinkedIn, Google, Meta, G2, Capterra, and programmatic placements. Youll run full-funnel, multi-channel campaigns and ABM plays, managing over 25K/month in media spend. From crafting creative briefs to performance reporting, youll shape demand generation and customer acquisition with a direct impact on revenue growth.
Key Responsibilities
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Own and execute paid media strategy across LinkedIn, Google, Meta, G2, and Capterra
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Plan, launch, and optimize multi-funnel campaignsfrom awareness to conversion
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Collaborate with RevOps and Marketing Ops to ensure data integrity and accurate attribution
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Drive creative experimentation: brief, test, and refine copy, visuals, and landing pages
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Launch ABM campaigns targeting high-value accounts and key ICPs
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Report on CPL, CAC, ROAS, and pipeline contribution weekly and monthly
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Manage integrations across GA4, HubSpot, and paid media platforms
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Stay ahead of channel trends, algorithm updates, and emerging growth opportunities
What Youll Bring
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4+ years of B2B performance marketing or demand generation experience
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Proven track record managing 25K+ monthly in paid media
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Hands-on experience with Google Ads (Search & Display), LinkedIn Ads, and Meta
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Familiarity with paid platforms like G2, Capterra, affiliate networks, and B2B directories
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Analytical mindset with deep comfort in GA4, spreadsheets, dashboards, and data tools
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Understanding of the B2B buyer journey and sales funnel dynamics (CPL ? MQL ? SQL)
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Experience collaborating with Sales, Creative, and Revenue Operations
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Strong creative instincts and a test-and-learn approach to campaign development
Nice to Have
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Experience with CRO tools or ABM platforms (e.g., 6sense, Clay, RollWorks)
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Experience running multi-region or multi-language campaigns
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Background in SaaS, HR tech, or service-led B2B businesses
Whats On Offer
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Competitive market salary and share incentive scheme
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Generous vacation policy and work from anywhere flexibility (4 weeks annually)
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High-visibility role in a growth-stage team with a clear runway to scale
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Daily perks, team events, and a hybrid environment built for performance and autonomy
Company Culture
WatersEdge Solutions is powered by bold thinking, measurable results, and relentless improvement. We believe in testing big ideas, owning outcomes, and scaling smart. If you’re a strategic executor who lives in the data and thrives on collaborationwe’re ready to grow with you.
If you have not been contacted within in 10 working days, please consider your application unsuccessful.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing Jobs in Gauteng
In Gauteng, South Africa, the marketing industry is a thriving sector that continues to grow and evolve. Typically, marketing professionals in this region are sought after for their creative problem-solving skills, analytical thinking, and ability to drive business results through effective campaign execution.
Generally, marketing positions in Gauteng offer a competitive salary range, with broad expectations ranging from R600 000 to R1 200 000 per annum, depending on factors such as experience, company size, and industry sector. However, salaries can vary significantly, and actual figures may differ based on individual circumstances. For instance, marketing professionals with advanced degrees or extensive industry experience may command higher salaries.
Common skills required for marketing roles in Gauteng include digital marketing expertise, data analysis capabilities, copywriting and creative thinking, project management skills, communication and interpersonal abilities, social media savvy, and an understanding of market trends and consumer behaviour. These skills are often acquired through formal education and training, as well as continuous professional development.
The financial services sector, technology industry, manufacturing sector, and e-commerce businesses are some of the common industries that employ marketing professionals in Gauteng. Marketing roles can also be found in non-profit organisations, government institutions, and other sectors that require effective communication and promotional strategies.
Career development opportunities for marketers in Gauteng typically involve specialising in a specific area, such as digital marketing or brand management, or taking on leadership roles within an organisation. Many marketers also pursue advanced degrees, certifications, or training programmes to enhance their skills and stay up-to-date with industry trends. With dedication and hard work, marketers in Gauteng can progress to senior roles, become entrepreneurs, or start their own businesses.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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