Johannesburg: PP 17159 – Senior Digital Marketer

Employer Description We are a Specialist Recruitment Agency in operation since 1983. We are seeking an experienced, innovative, and strategic Senior Digital Marketer. This is a senior role ideal for a digital expert who excels at driving measurable results, designing impactful campaigns, and managing paid promotions across multiple platforms. Why Join? Opportunity to take full ownership of a digital department Work in a dynamic, growth-focused organization Shape digital strategy and get online leads Job Description Your key responsibilities will in priori be: Establish, lead, and grow the internal digital marketing division Develop and implement digital marketing strategies aligned with organizational goals Plan, create, and optimize paid promotional campaigns (Google Ads, Meta Ads, LinkedIn etc.) Oversee website updates, SEO/SEM, analytics, and conversion optimization Manage content creation, branding, and digital storytelling Track performance KPIs and provide insights using analytics tools Collaborate with internal departments to ensure consistent brand messaging Manage digital marketing budgets and allocate spend effectively Qualifications Matric Relevant digital marketing certificate Skills 35 years of experience in digital marketing roles Proficient in design tools such as Adobe Suite, AI Design, Canva, etc. Strong knowledge of WordPress and website content management Hands-on experience using email marketing platforms (e.g., MailChimp) Excellent copywriting and content creation skills Experience in video production, editing, and basic motion graphics Strong expertise in paid advertising, SEO, and analytics tools (Google Suite, Meta Business Manager, etc.) Skilled in analytical platforms such as GA4 (Google Analytics), Meta Business Suite, and Google Ads Proficient in social media marketing, community engagement, and audience growth strategies Confident leader with the ability to drive strategic initiatives and manage campaigns end-to-end Experience with YouTube optimisation, channel management, and performance tracking Creative and proactive, with a passion for innovation and continuous improvement Data-driven approach to making decisions and refining campaigns Salary/Package Highly Neg on experiencxe Benefits Inclusive