Position Overview: The Creative & Brand Specialist plays a pivotal role in developing, expressing, and reinforcing the companys brand positioning across all touchpoints. This mid-level position combines hands-on design expertise with brand strategy and governance responsibilities. The ideal candidate brings a passion for design, a sharp sense of brand building, and the ability to execute as well as guide creative output. The Creative & Brand Specialist will report to the Head: Marketing and Brand. Please note : The Candidate must be able to provide a design portfolio for submission to the client. Key Responsibilities 1. Brand Strategy & Positioning Translate the companys positioning into actionable brand narratives and messaging across verticals and regions. Support the refinement of brand value propositions for specific markets, industries, and customer personas. Work with senior leadership to localise and scale the brand positioning internationally. Ensure brand messaging stays future-fit, relevant, and connected to evolving business objectives. 2. Brand Management & Governance Maintain and enforce brand guidelines across all channels, regions, and partners. Align brand implementation with broader marketing and business goals. Conduct audits to ensure brand consistency in internal and customer-facing materials. Provide brand input for business development, partner onboarding, and product packaging. 3. Hands-on Creative Design Create, adapt, and deliver high-quality design assets (digital, print, presentations, social, events, campaigns, etc.). Develop and maintain a scalable library of brand templates, toolkits, and collateral. Translate brand strategy into visually compelling concepts and campaigns. Design for both internal (employee/culture) and external (customer/partner) initiatives. 4. Creative Oversight & Collaboration Brief, review, and sign off on designs from creative teams (internal/external). Provide strategic and tactical creative direction to ensure visuals reflect brand tone and market positioning. Manage the review and QA process for digital, print, and environmental branding assets. Collaborate closely with digital, content, marketing, and product teams. 5. Campaign Development & Rollout Partner with Marketing to conceptualise, design, and execute brand-led campaigns. Ensure campaigns align with the companys identity, tone, and value proposition. Adapt and refine messaging and creative for cross-market and regional relevance. 6. Internal Brand Culture Build internal engagement around brand values through visual storytelling, campaigns, and recognition programmes. Partner with People & Culture to integrate brand into employee experience initiatives. 7. Partner & International Branding Support partner branding and co-branding efforts to align with the companys standards. Provide design tools, templates, and guidance to regional/international partners. Work with resellers and agencies to ensure correct brand implementation globally. 8. Brand Assets Coordinate design and branding for internal and external events. Maintain and update a library of scalable brand templates and assets. Manage inventory and fulfilment for branded assets, corporate wear, and promotional items 9. Digital Presence & Social Media Branding Design and oversee branding consistency across all digital channels, including social media, email, and website. Work with digital and content teams to ensure visual and verbal identity are unified across platforms. 10. Innovation & Scalability Identify opportunities to evolve the brand toolkit, creative processes, and improve brand accessibility. Proactively drive improvements in brand and creative governance systems. Qualifications Education: Bachelors degree in Graphic Design, Visual Communication, Branding, Marketing, or a related field. A postgraduate qualification in Branding or Marketing is a plus but not required. Experience: 3 years of experience in a design, brand, or creative role (agency or client-side). Proven track record in building and evolving brand identity and campaigns. At least 2 years direct, hands-on design experience for digital and print. Skills & Competencies: Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign; After Effects or Premiere a plus). Strong visual and conceptual thinking, with a portfolio showcasing design and brand work. Solid understanding of brand strategy, positioning, and brand governance. Excellent communication and project management skills. Collaborative mindset; ability to work with cross-functional and cross-regional teams. Detail-oriented, quality-driven, and deadline-focused. Reporting Line Reports to: Head of Marketing & Brand What Success Looks Like The companys brand is consistently and compellingly expressed in all design and communication. Creative assets are delivered on time, at a high standard, and drive brand engagement. Brand guidelines are upheld and continuously evolved for market relevance. Positive feedback from internal stakeholders, partners, and customers.
