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Pretoria: Digital and Marketing Coordinator

Pretoria: Digital and Marketing Coordinator

Posted on 2025-05-08 00:00:00

Employer Unspecified
Category Marketing / advertising / PR
Location Tshwane  / Pretoria

Job Summary

Qualifications & Experience: – Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field. – Minimum 4 years of experience in digital marketing, social media management, or related roles. – Previous experience in a Digital marketing Agency will be preferable – Experience with Google Ads, Facebook Ads Manager, and other digital advertising platforms. – Strong understanding of SEO, SEM, and PPC strategies. – Familiarity with email marketing platforms (Mailchimp, HubSpot, etc.). Key Responsibilities: – Digital Marketing Campaigns – Plan, execute, and optimize digital marketing campaigns across multiple platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.). – Track and analyze campaign performance using analytics tools (Google Analytics, Meta Business Suite, etc.). – Assist in developing SEO and SEM strategies to increase organic and paid reach. – Social Media Management – Develop and schedule engaging content for various social media platforms. – Monitor and respond to audience interactions and comments. – Track performance metrics and suggest improvements based on insights. – Content Marketing & Email Campaigns – Assist in content creation for blogs, websites, social media, and email marketing. – Manage email marketing campaigns, including list segmentation, automation, and performance tracking. – Work with designers and content creators to develop compelling digital content. – Website & SEO Management – Optimize website content for search engines (SEO). – Monitor website traffic and user behaviour to improve the user experience. – Coordinate with web developers for website updates and enhancements. – Analytics & Reporting – Track and report key digital marketing metrics, including ROI, conversion rates, and engagement. – Use tools like Google Analytics, Google Ads, and social media insights to optimize campaigns. – Provide regular performance reports with recommendations for improvement. – Paid Advertising & Budget Management – Set up and manage PPC (Pay-Per-Click) campaigns on platforms like Google Ads and Meta Ads. – Optimize ad spend to ensure maximum return on investment. – Monitor trends and adjust strategies based on data insights. Key Performance Indicators (KPIs): – Website Traffic & Engagement: Increase website visitors and reduce bounce rates. – Social Media Growth: Growth in followers, engagement rates, and social shares. – Lead Generation & Conversion Rates: Number of leads generated and conversion percentages – SEO Performance: Improvement in organic rankings and search traffic. – Return on Ad Spend (ROAS): Effectiveness of paid advertising campaigns. – Email Marketing Metrics: Open rates, click-through rates, and subscriber growth. – Customer Acquisition Cost (CAC): Reduction in the cost of acquiring new customers. Skills: – Strong analytical skills with the ability to interpret data and optimize campaigns. – Excellent written and verbal communication skills. – Creativity in developing engaging content and campaign ideas. – Proficiency in digital marketing tools (Google Analytics, Meta Business Suite, etc.). – Ability to multitask and manage multiple projects simultaneously. – Knowledge of content management systems (CMS) like WordPress. – Understanding of social media trends and audience engagement strategies. The successful candidate will report to the Marketing Executive. Remuneration will be determined according to qualification & experience. The company offers the normal benefits of a large company.

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