• Relevant degree with at least 3 years of experience.
• Proven ability to develop and execute creative brand strategies.
• Experience with sports brands or genuine enthusiasm for the sports industry.

Personality Traits:

• Strong understanding of brand management and in-store execution.
• Ability to work cross-functionally with merchandising, marketing, and sales teams.
• Data-driven mindset to track performance and optimise strategies.
• Excellent communication and presentation skills for external stakeholders.
• Ability to manage multiple brands and prioritise tasks effectively.
• Proactive problem-solving and attention to detail.

Duties and responsibilities:

• Brand Strategy and Performance:
  • Collaborate with Merch Managers to develop and implement individual brand strategies, ensuring alignment with overall business objectives.
  • Work with the team to identify underperforming brands/products and highlight concerns to drive strategic interventions.
  • Track sales and highlight stockout threats or fast-moving product concerns to the Buying and Merchandising teams.
  • Identify gaps and recommend expansion opportunities for existing brands.
  • Work with Buying & Merch teams to ensure the right assortment in each store tier (Superstore, Standard, Express).
  • Develop a strategic roadmap for growing brand presence within The Pro Shop/CycleLab.
• Marketing and Brand Communication:
  • Communicate and brief the Marketing team on brand campaigns, product launches, and key messaging.
  • Provide insights on brand positioning, ensuring marketing efforts align with brand identity and sales goals.
  • Act as the key liaison between internal teams and external brand partners.
  • Work with marketing to engage influencers, ambassadors, and industry professionals for brand visibility.
  • Assist in organising customer engagement events such as demo days and tournaments.
  • Leverage positive customer feedback to build brand storytelling opportunities (e.g., why this product, who it’s for, unique features).
• Product and Retail Readiness:
  • Organise and oversee store staff training to ensure teams are knowledgeable about product features, USPs, and sales techniques.
  • Coordinate in-store events to drive engagement and customer interaction.
  • Ensure consistent in-store execution of promotions and brand campaigns.
  • Work with store teams to optimise brand presence, displays, and merchandising standards.
  • Develop in-store activation plans (e.g., demo days, pop-ups, product showcases).
  • Conduct store visits to ensure branding consistency across Superstores, Standard, and Express stores.
• Digital and E-commerce Integration
  • Ensure new product listings are accurate, engaging, and updated across digital platforms.
  • Collaborate with marketing to execute brand-specific digital campaigns (social media, email, paid ads).
  • Work with the e-commerce team to optimise online visibility, pricing, and product placement.
  • Identify opportunities for online-exclusive product bundles or promotions.
• Stock and Performance Monitoring (Exception-Based):
  • Highlight stock concerns only if:
    • Underperforming SKUs need a strategy shift (e.g., discounting, repositioning).
    • Overperforming SKUs risk selling out too quickly and require urgent replenishment.
    • Stockouts are affecting sales momentum and need Merch team intervention.
• Data-Driven Performance Management:
  • Track sell-through rates, profit margins, and stock turnover for each brand.
  • Provide monthly performance reports to marketing, buying, and store operations.
  • Analyse the impact of marketing efforts and in-store activations on sales.
  • Use insights to refine brand-specific promotional strategies.

Brand Coordinator position available in Gauteng, Sandton. This job position was posted by Green Marble Recruitment Consultants. The job has been posted as a char8000 ad on 2025-04-07 at 01:04:55 in the Sales Marketing category

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