Sandton: Digital Marketing Specialist posted by Core Group

January 14, 2026 Jobs in Central Johannesburg

Core Group

North Johannesburg

Marketing / advertising / PR

Job Description

About the Role

Core Group is seeking a skilled Digital Marketing Specialist to join our team. As a key member of our digital marketing department, you will be responsible for managing paid media campaigns across various platforms, leveraging your knowledge of Google Ads, Meta Ads, and other digital acquisition channels. With a strong focus on paid media, you will play a crucial role in driving business growth through data-driven decision making.

Key Responsibilities

Plan, build, execute, and optimise paid media campaigns across Google, Meta, and other digital acquisition platforms (TikTok, LinkedIn, programmatic, etc.)
Manage full-funnel paid strategies from awareness to conversion with clear KPI alignment
Conduct A/B testing across audiences, creatives, and campaign structures
Ensure accurate tracking, tagging, and attribution using GA4, GTM, and platform pixels
Support promotional calendars, product launches, and campaign rollouts with relevant, real-time paid media activation
Collaborate with e-commerce teams regarding stock levels, product feeds, and offer messaging where relevant

Requirements

5 years of hands-on experience in Google Ads (Search, Display, YouTube) and Meta Ads Manager
Strong understanding of campaign setup, optimisation levers, audience segmentation, bidding strategies, and attribution
Experience with GA4, Google Tag Manager, Looker Studio, and platform-specific reporting dashboards
Strong analytical mindset with the ability to interpret data and build meaningful insights

Qualifications

Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, or related field (or equivalent experience)
Google Ads or Meta Blueprint certifications are an advantage

About Marketing / advertising / PR Jobs in North Johannesburg

The marketing, advertising, and public relations (PR) industry in North Johannesburg is a dynamic and competitive field, with job seekers often finding opportunities in various sectors such as technology, financial services, and manufacturing. Generally, this industry is characterized by fast-paced work environments, requiring professionals to be adaptable and creative in their approach. Typically, marketing and advertising professionals in North Johannesburg are expected to stay up-to-date with the latest trends and technologies in digital media, social networking, and content creation.

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In terms of salary, it’s common for marketers and advertisers to earn a broad range of salaries, depending on factors such as experience, company size, and industry sector. Typically, entry-level positions may fall within the R200 000 – R400 000 per annum range, while more senior roles can fetch salaries ranging from R600 000 – R1 200 000 per annum. However, please note that these are general estimates and actual salaries may vary depending on individual circumstances.

Common skills required for marketing and advertising professionals in North Johannesburg include a strong understanding of digital marketing channels, creative content creation, social media management, data analysis, and project management. Additionally, proficiency in tools such as Adobe Creative Suite, Google Analytics, and CRM software is often expected. Often, employers also look for professionals with a degree in marketing or communications, although relevant experience can sometimes take precedence.

The financial services sector, technology industry, and manufacturing sector are common industries that employ marketing and advertising professionals. In the financial services sector, marketers may focus on promoting banking products and services, while those in the tech industry may be involved in launching new software or apps. Manufacturers often require marketers to promote their brand and products to consumers.

For career development, many marketers and advertisers in North Johannesburg opt for further education or training in areas such as digital marketing, data analysis, or strategic communication. Some also pursue advanced degrees, while others choose to specialize in specific industries or functional areas within the field.

This information provides general career guidance. Actual salaries and requirements vary by employer.

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