South Africa: Marketing Consultant posted by Greys Recruitment

Role Overview

As a Junior to Mid-Level Marketing Consultant, you’ll be the ultimate marketing Swiss Army knife—contributing across digital, content, branding, PR, and on-site activations. You’ll help bring our lodges to life through storytelling, brand building, and engaging campaigns that attract and retain luxury travellers.

Key Responsibilities

• Creative Campaign Development: Brainstorm and execute original campaigns that resonate with our target market—whether it’s for social media, partnerships, or seasonal offers.
• Content Creation & Copywriting: Draft engaging content for social media, newsletters, blog posts, website updates, and press releases.
• Brand Management: Ensure consistent visual and tonal branding across all touchpoints. Help refine brand messaging for both domestic and international markets.
• Social Media Management: Assist in content planning, asset creation (with designers or on your own), posting, and performance tracking across Instagram, Facebook, and Pinterest.
• Email Marketing: Create and schedule newsletters, automate guest journeys, and optimise email performance.
• Website Updates: Work with CMS (like WordPress or similar) to update pages, offers, and SEO-optimised content.
• Photography & Visual Coordination: Brief photographers or assist in photo/video shoots. Must have a good eye for luxury aesthetics and storytelling.
• Analytics & Reporting: Track key performance indicators and provide monthly reports with actionable insights.
• Ad Hoc Marketing Tasks: Assist with event planning, influencer outreach, brochure development, and anything else that comes your way.

Must-Haves

• 2–5 years of experience in a marketing role (agency or in-house, preferably in travel, lifestyle, or hospitality).
• Exceptionally creative thinker with a portfolio or examples of past campaigns.
• Versatility – a jack of all trades who thrives in a hands-on, ever-changing environment.
• Excellent writing and editing skills – you know how to sell a dream without sounding cliché.
• Solid understanding of social media platforms and trends.
• Proficiency in design tools (Canva, Adobe Creative Suite, etc.) a big plus.
• Comfortable using CMS, email platforms (like Mailchimp, Klaviyo, or similar), and basic analytics tools.
• Passion for travel, nature, and luxury experiences.

Nice-to-Haves

• Experience in the luxury travel or hospitality sector.
• Basic knowledge of SEO and digital ads.
• Photography or videography skills.
• Influencer or partnership management experience.

What We Offer

• A chance to be part of a high-end brand with big creative ambitions.
• Opportunities to grow your skills across multiple areas of marketing.
• Collaboration with a passionate, close-knit team who love what they do.