| Date | 2024-09-17 |
|---|---|
| Job Title | Growth Marketing Specialist |
| Employer | Merand Corbett & Associates More Information |
| Salary | 0 |
| Category | Automotive |
| Location |
Western Cape / Stellenbosch |
Job Summary
Key Responsibilities
Lead Generation:
- Develop and implement initiatives using digital channels to generate new leads.
- Manage the Google Ads account, either through collaboration with an agency or by executing campaigns independently.
- Create and manage lead generation campaigns on Facebook.
- Optimize and experiment with new marketplaces such as Auto Trader and Cars.co.za for lead generation.
- Test and evaluate additional channels for generating leads.
Maximize Existing Lead Potential:
- Utilize in-house data for data mining to identify and deliver high-quality leads for sales outreach, vehicle launches, and other events.
- Create and manage email campaigns targeting older leads, providing relevant content to keep them engaged.
- Automate the lead process to ensure that leads are directed to the appropriate person in real-time.
Collaborate with Sales:
- Work closely with the sales teams to improve lead supply and quality.
- Schedule monthly meetings and maintain ongoing communication with the sales team.
- Report test results and campaign performance, including key KPIs, to Sales Managers and other stakeholders.
Build the Brand Digitally:
- Enhance the brand’s digital presence by regularly posting updates on Facebook, including content from our marketing agency.
- Run and manage Facebook Ads campaigns.
- Oversee our client’s website, conduct A/B tests to improve conversion rates, and ensure the site is optimized for lead generation.
- Manage incoming communications from leads and customers on our social media channels.
Requirements:
- Bachelor`s or Post Graduate Degree in Marketing or related field preferred
- Strong communication skills and a proactive approach
- Expertise in data analytics, with the ability to interpret and leverage insights
- Proficiency in various digital marketing channels
- Familiarity with website optimization tools and techniques
- Creative thinking and problem-solving abilities
- Experience with Google AdWords, campaign development, and design aesthetics
- High level of integrity, attention to detail, and customer service orientation
*Only shortlisted candidates will be contacted*
Growth Marketing Specialist position available in Western Cape, Stellenbosch. This job position was posted by Merand Corbett & Associates. The job has been posted as a char8000 ad on 2024-09-17 at 01:00:39 in the Automotive category
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