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Stellenbosch: Head Of Brand And Marketing




Date 2024-05-29
Job Title Head Of Brand And Marketing
Employer
More Information
Salary
Category Marketing Advertising Pr
Location Cape Winelands
/ Stellenbosch

Job Summary

Our client is seeking a dynamic and strategic Head of Brand and Marketing to define and promote their global brand identity. This role requires innovative thinking, a results-driven approach, and the ability to lead a talented marketing team. The Head of Brand will be responsible for developing brand strategies, driving product awareness, fostering customer engagement, and ensuring solutions resonate with customers. Key

Responsibilities:

Brand Strategy and Development: Develop and execute a global brand strategy tailored to target markets. Align brand strategy with the customer journey for a consistent and positive experience. Incorporate brand strategy into product positioning to enhance appeal. Digital Strategy and Execution: Lead digital strategies tailored to current and new market preferences. Implement data-driven marketing techniques to optimize digital campaigns and improve ROI. Create and execute integrated marketing campaigns, including advertising, promotions, events, and digital initiatives. Product Marketing: Communicate product value propositions clearly to various markets. Collaborate with product development teams to launch new products and optimize existing offerings. Partner with Sales on brand promotions for product-specific campaigns. Market Research and Analysis: Conduct market research to identify consumer trends, competitor activities, and growth opportunities. Present insights and recommendations based on strategic thinking and strong communication skills. Stakeholder Collaboration: Build and maintain effective business relationships with key stakeholders. Manage service delivery in line with business expectations. Financial Management: Ensure appropriate financial management, funding, budgetary provisions, and control procedures. Team Leadership: Foster a high-performance culture within the team to meet goals. Core Competencies: Digital Marketing Expertise: Proficiency in cutting-edge digital marketing tools and industry advancements. Creative and Strategic Thinking: Ability to drive brand initiatives through storytelling and strategic planning. Collaboration and Stakeholder Management: Excellent skills in building relationships and navigating organizational dynamics. Analytical and Problem-Solving: Data-driven decision-making skills to optimize marketing strategies. Communication: Superior communication skills for articulating brand value propositions. Industry Dynamics: Deep understanding of retail industry dynamics and consumer behavior. Leadership: Ability to lead and inspire a team, fostering a positive work environment. Qualifications and Experience: Bachelor’s degree in Marketing, Business, or a related field. Minimum 8 years of experience in brand management, marketing, or a related role. Proven track record in developing and executing digital marketing strategies. Strong background in storytelling, brand building, and creative marketing. Other

Requirements:

Own vehicle and valid driver`s license. Willingness to travel between offices (Cape Town, Stellenbosch, Johannesburg). If you are a creative thinker with a passion for storytelling and brand building, and possess the strategic acumen to drive brand initiatives, we invite you to apply for this exciting opportunity.

Head Of Brand And Marketing position available in Cape Winelands, Stellenbosch. This job position was posted by . The job has been posted on 2024-05-29 in the Marketing Advertising Pr category

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