Customer Retention Specialist
Posted on 2025-04-22
| Employer | Sandi Crowther Recruitment |
|---|---|
| Salary | 25000 |
| Category | Sales Marketing |
| Location | Kwazulu Natal / Umhlanga |
Job Summary
Responsibilities:
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Create and implement targeted CRM campaigns (email, SMS, push notifications, etc.) to drive player acquisition, engagement, and retention
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Design and optimize user journeys within the CRM platform, leveraging segmentation, automation, and personalization to increase player lifetime value
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Manage CRM workflows, configure triggers, and integrate data to ensure smooth campaign execution and accurate performance tracking
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Analyze campaign metrics (open rates, click-through rates, conversion rates) and player behavior to refine strategies and enhance ROI
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Develop targeted player segmentation strategies based on behavior, preferences, and demographics to deliver tailored content
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Collaborate with marketing, product, and data teams to align CRM strategies with company goals and ensure data consistency across platforms
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Conduct A/B testing and explore innovative CRM techniques to maintain a competitive edge in the iGaming sector
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A minimum of 2+ years in a CRM role, with proven expertise in campaign execution and user journey development
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Experience in the iGaming or online betting industry is a strong advantage
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Proficiency in building and managing complex CRM workflows with a solid understanding of data integration, segmentation, and orchestration tools
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Experience with Solitics CRM system is a plus
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Strong analytical skills to interpret data and turn insights into actionable strategies
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Excellent communication skills (both written and verbal) to craft compelling campaign content and collaborate with internal teams
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Ability to thrive in a fast-paced environment and manage multiple campaigns simultaneously
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Understanding of the South African iGaming market and player behavior trends is preferred
Apply: Sandi Crowther Recruitment
Customer Retention Specialist position available in Kwazulu-Natal, Umhlanga. This job position was posted by Sandi Crowther Recruitment. The job has been posted as a char8000 ad on 2025-04-22 at 01:08:44 in the Sales Marketing category
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