Job Description
About the Role
We are seeking an experienced Brand Manager to join our team at Communicate Finance in Cape Town, South Africa. As a key member of our digital marketing team, you will be responsible for driving our online presence and engaging with our target audience across various platforms.
Key Responsibilities
- Oversee and optimise the company’s website with digital agency to ensure a seamless user experience, consistent branding, and improved conversion rates
- Work closely with development teams to enhance functionality, design, and content
- Lead and implement SEO best practices with performance agency to improve organic search rankings
- Conduct keyword research, on-page optimisation, and monitor SEO performance to drive website traffic and visibility
- Strategize, develop and execute campaigns across platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn etc.), ensuring alignment with brand voice and objectives
- Drive engagement and community growth while leveraging analytics to improve strategy and performance
- Work with international distributor marketing teams to ensure local channels build consistent brand awareness and online communities
- Collaborate with the creative teams to produce compelling content for digital platforms, including blog posts, social media content, product pages, and email campaigns
- Work closely with the Brand Managers, Distributor teams and creative teams to ensure digital campaigns are aligned with product launches, promotions, and brand initiatives
- Adapt digital marketing strategies to fit diverse international markets, considering local preferences, trends, and regulations
- Ensure content resonates with our target audience and supports brand objectives
- Keep abreast with key trends and insights
- Effective community management of digital channels through monitoring and responsive query and conversation management
- Brief performance agency and report on performance accordingly
- Regularly track, measure, and report on key digital marketing metrics (traffic, engagement, conversion rates, etc.)
Requirements
- Bachelor’s degree in marketing or communications or related field
- Minimum of 4-6 years of experience in digital marketing, preferably in a related premium consumer goods sector
- Experience in the skincare category is advantageous
- All-round digital marketing experience
- Expertise in website management
- Experience in SEO strategy and implementation, including keyword research, on-page optimisation, and analytics tools (Google Analytics, SEMrush, etc.)
- Strong social media acumen with experience managing campaigns across multiple platforms
- Proficiency in using digital marketing analytics tools to report on and optimize performance (Google Analytics, Social Media Insights, etc.)
- Exceptional communication and project management skills, with the ability to manage multiple projects
- A keen eye for design and an understanding of how digital branding ties into the overall customer experience
- Experience in using AI tools within digital marketing activities is advantageous
Qualifications
- Bachelor’s degree in marketing or communications or related field
Salary & Benefits
Salary: Negotiable based on experience.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Online and Digital Media Jobs in Western Cape
The online and digital media industry is a rapidly growing field in the Western Cape, with a strong demand for skilled professionals to drive innovation and success. Typically, careers in this sector require a unique blend of technical expertise, creative flair, and business acumen. Generally, individuals working in online and digital media roles are found across various industries, including technology, financial services, and manufacturing.
Salary expectations for online and digital media professionals in the Western Cape can vary widely depending on factors such as experience, company size, and industry sector. Typically, entry-level positions may start within a broad range of R200 000 to R400 000 per annum, while senior roles can command salaries upwards of R800 000 to R1,2 million or more. However, it is essential to note that these figures are only a rough guide and actual salaries may differ significantly depending on individual circumstances.
Common skills required for online and digital media roles include proficiency in content management systems (CMS), graphic design software such as Adobe Creative Suite, programming languages like HTML/CSS and JavaScript, experience with social media platforms, video editing software, and knowledge of search engine optimization (SEO) principles. Other essential skills often include data analysis, project management, and communication skills.
The online and digital media industry is diverse and employs professionals across various sectors, including the technology industry, where companies like Google and Microsoft have a significant presence. Financial services firms also rely on online and digital media specialists to enhance their brand presence and customer engagement. Additionally, the manufacturing sector is increasingly leveraging digital platforms to reach customers and promote products.
Career development opportunities in the online and digital media field are plentiful, with many professionals advancing into senior roles or transitioning into related fields such as marketing, sales, or entrepreneurship. Typically, ongoing education and training are necessary to stay up-to-date with industry trends and technological advancements.
This information provides general career guidance. Actual salaries and requirements vary by employer.
GO APPLY NOW
Safe & secure application process
Explore More Opportunities
Get Similar Job Alerts
Job Seeker Tip
Keep track of all your job applications in a spreadsheet, including company names and application dates.
How to Apply
Click “GO APPLY NOW” to visit the company’s application page.
Follow their instructions carefully.
JVR Jobs connects you with employers – we don’t process applications directly.
Latest Job Opportunities
Alberton: Ontvangs/Administratiewe Dame
Opsoek na n ontvangs/administratiewe dame.Ouderdom tussen 25-35Moet in Alberton woon met eie voertuigSelaris sal bespreek word in onderhoudStuur Cv na:…
View JobWestern Cape: Commodities Account Manager posted by Collab SA
What You’ll Be Doing Account & Relationship ManagementAct as the primary point of contact for allocated customersGrow and maintain long-term…
View JobGauteng: Junior FOH / Floor Manager posted by Craven Cottage CC
Duties: Assist in all areas where neededChecking that all duties have been completed by floor staff.Conduct staff performance evaluationsDaily Cash-upDeal...
View JobWestern Cape: Storeman posted by Craven Cottage CC
Duties: Checking and ensuring the items aren’t damaged, is the correct pack size and weight.Storing in the correct storeroom or…
View JobWestern Cape: Housekeeping Supervisor posted by Craven Cottage CC
Duties: Monitor and administer time and attendance policyMonitor staff to ensure accountability in compliance with departmental goals.Execute operational...
View JobWestern Cape: Butler posted by Craven Cottage CC
Duties: Meet guests when they arrive and getting them settled in their roomsAnticipate guests’ needs by learning their preferences, allergies,…
View Job
Browse Employers
Job Alerts