Job Description
Responsibilities:
- Develop and execute yearly marketing activity plans for categories, integrating e-commerce strategies
- Manage the P&L and budgets of assigned categories
- Act as a brand ambassador, driving brand equity, awareness, and off-take
- Oversee overall category performance, including sales, distribution, and equity
- Conduct market analysis and manage product launches across traditional and e-commerce channels
- Monitor marketing activity performance, measure campaign success, and generate reports
- Lead innovation and development initiatives, including new products, packaging, campaigns, and consumer promotions
- Collaborate with business development and finance on pricing strategies and revenue targets
- Liaise with research providers to gather market data and consumer insights for decision-making
- Organize key events such as product launches, exhibitions, and product shoots
Requirements:
- Bachelor’s or Master’s degree in Business Marketing
- 5–7 years of marketing experience, including at least 2 years as a Marketing Manager, with solid understanding of sales and operations
- Strong category expertise and experience in e-commerce
- Analytical and data-driven mindset
- Ability to identify trends and adapt to customer preferences
- Creative thinker with a track record of generating innovative ideas
- Pet ownership is a plus
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