Western Cape: Digital Marketer posted by RareCruit

• Matric qualification.
• Advantageous: A relevant Certification or Diploma.
• 2–5 years’ experience within Digital Marketing and/or Social Media Marketing.
• Proven experience in Google Ads, Meta Ads, and paid media optimisation.
• Strong understanding of SEO, keyword research, and website analytics.
• Proficiency in GA4 with the ability to analyse performance and compile insights-driven reports.
• Solid technical aptitude with strong troubleshooting and problem-solving abilities.
• Basic design proficiency (Canva, Photoshop, or Figma preferred).
• Understanding of landing page best practices and conversion optimisation.
• Ability to work independently, manage multiple deadlines, and adapt in a fast-paced environment.
• Valid driver’s licence and willingness to travel.
• Plan, implement, and optimise Google Ads and Meta Ads campaigns.
• Manage SEO initiatives to improve organic rankings and increase website traffic.
• Oversee website updates, landing page development, and UX improvements.
• Analyse digital performance using GA4 and provide strategic recommendations.
• Manage and optimise Google Business Profiles across all branches.
• Collaborate with the content team to ensure all assets are digital-ready and aligned with campaign needs.
• Monitor competitor activity and key industry trends to maintain strong brand positioning.
• Ensure all digital channels and campaigns align with brand strategy and scheduled timelines.

For more info on the Digital Marketer role please get in touch with Tiara Naidoo:
*****@*****.co.za