Luxury Brand Manager (Cape Town)
Posted on 2025-03-06
Job Summary
Introduction A distributor of premium alcohol brands is looking for a Brand Manager for a Champagne brand based in Cape Town. The successful candidate will be responsible for managing all brand, trade-marketing and commercial strategies to drive brand equity and commercial success in Southern Africa. Duties & Responsibilities Brand Strategies Gain a deep understanding of the South African market, brand strategies outlined by principals, and the core essence of the brands. Develop innovative, practical, and actionable marketing strategies tailored to the market. Establish clear, measurable, and impactful brand objectives aligned with the overall brand plans. Convert strategies into actionable plans and tactics designed to meet brand objectives. Analyze competitor strategies and consumer behavior to formulate precise targeting strategies. Define each brand`s identity clearly and uniquely to ensure competitive differentiation. Continuously identify market opportunities to enhance brand awareness, loyalty, and advocacy. Management of Brand Project Plans Create detailed project plans for brands, including resources, timelines, budgets, and critical paths. Oversee and manage brand budgets effectively. Implement each project phase efficiently and communicate plans clearly to stakeholders. Brief agencies with well-defined guidelines to ensure their contributions align with the brand’s goals and positioning. Establish realistic financial and budget frameworks for projects and ensure strict adherence. Monitor and control financial aspects and budgets to maintain alignment with objectives. Evaluate agency performance regularly to ensure services align with the brand’s DNA and meet the expectations of brand principals. Ensure consistent monitoring of the brand`s performance and health within the South African market. Brand Principal Relationship Management Build and sustain strong, effective relationships with brand principals. Proactively identify and address brand principals’ expectations. Keep brand principals engaged and informed on strategies through continuous feedback and collaborative management practices. Marketing Budget and Financial Profile of the Brand Evaluate market growth potential for each brand. Develop comprehensive business plans with financial forecasts for each brand. Present and justify financial and budgetary needs to brand principals. Track financial progress, including volume forecasts and stock management, to maintain alignment with objectives. Manage variable budgets within agreed parameters. Optimize pricing strategies to maximize profitability and competitiveness. Alignment with Sales Managers Ensure Sales Managers fully comprehend the brand marketing strategies and associated project plans. Communicate updates and changes to strategies and plans promptly to Sales Managers. Collaborate with Sales Managers on the procurement and distribution of POS materials. Collect and assess Sales Team feedback on promotions and POS materials, ensuring concerns are addressed effectively. Desired Experience & Qualification Qualifications and Experience Degree in Marketing or a related field, or equivalent qualification. At least 5 years of relevant experience, preferably in FMCG, agency, or the liquor industry.(specifically managing a luxury brand portfolio) Familiarity with the category and its dynamics is essential. Extensive experience with ERP systems, including Data Orbis, Qlik View, and Qlik Sense. Core Competencies Strong brand awareness and a comprehensive understanding of the marketing mix. Exceptional analytical skills with a keen eye for detail. Proven experience in planning and executing events effectively. In-depth understanding of market trends with the ability to adapt strategies accordingly. High levels of creativity and the ability to generate innovative, original ideas. Skills and Abilities Excellent relationship management skills for building and maintaining stakeholder connections. Proficiency in managing and allocating budgets effectively. Strong time management and project coordination skills, with the ability to handle multiple projects simultaneously. Strategic thinking skills to conceptualize impactful campaigns. Focused on achieving results with a high degree of accountability. Attributes Business-savvy with a high degree of commercial awareness. A proactive “starter/finisher” mindset to ensure projects are seen through to completion. Package & Remuneration 700-960k p/a
Luxury Brand Manager (Cape Town) position available in Cape Town Region, Cape Town City Centre. This job position was posted by . The job has been posted on 2025-03-06 in the Marketing Advertising Pr category
Click Go Apply to apply online!
You might also like these jobs in the same area.
Apply directly for this position. Please read all instructions carefully.
We do not process job applications; we simply aggregate and display job listings.
More related positions
Introduction A distributor of premium alcohol brands is looking for a Brand Manager for a Champagne brand based in Cape Town. The successful candidate will be responsible for managing all brand, trade-marketing and commercial strategies to drive brand equi
View Job
Luxury Brand Manager (Cape Town)Introduction A distributor of premium alcohol brands is looking for a Brand Manager for a Champagne brand based in Cape Town. The successful candidate will be responsible for managing all brand, trade-marketing and commercial strategies to drive brand equi
View Job
Luxury Brand Manager (Cape Town)
Error making API request.
More Jobs in Your Area
Minimum requirements: Tertiary qualification or Matric with proven industry experience 2-3 years administrator/coordinator experience Knowledge of QX or another fruit operational system will be advantageous…
Requirements Extensive experience in credit control (preferably within the construction industry). Worked with CGIC or a similar credit insurance company. Strong personality with excellent negotiation…
Key Responsibilities: Conduct outbound sales calls to clients to sell services Promote and sell company products/services. Handle customer objections. Resolve customer queries. Qualifications & Experience:…
Duties: Design programmes for existing and new clients Ensure and maintain good relations with clients and agencies Brainstorm ideas based on given briefs and budgets…
The appointed candidate will assign and direct all work performed in the branch and supervise all areas of operation. He/she will manage staff, foster a…
Experience: You`ve built apps for iOS and/or Androidand when we say “built,” we mean apps that get things DONE. Not just a few lines of…
Efficiency Staffing Solutions (Pty) Ltd Registration No. 2022/876857/07 Job Advert Duties & Responsibilities Equipment Maintenance & Troubleshooting Ensure smooth operation of machinery, identify faults, and…
Proven sales record selling stock management or rental software within the scaffolding and formwork industry. Internal Sales and Support, sales, client-focused. Managing existing clients, key…
VACANCY Packing Supervisor An exciting opportunity has opened for a Packing Supervisor in our Packing and Filling Department. This role is responsible for the effective…
Our client, an independent, active global asset manager is seeking an Investment Operations Analyst – Regulatory Reporting. The primary responsibility of the Investment Operations Regulatory…
Job Details Our Client The Company Group Technology is responsible for the provision of a digitally enabled technology service as a group COE, drive business…
This role is mainly responsible for validating and reconciling data from multiple sources and applying relevant tax knowledge to ensure extensive accuracy thereof. The data…
Reporting directly to the Lead Engineer: Geometric Design – Cape Town BACKGROUND The job title of the successful incumbents will be dependent on skills, experience…
Key Responsibilities: Inspect facilities and perform repairs (electrical, plumbing, carpentry) Handle preventative maintenance tasks Respond to emergency repair requests Assemble furniture, replace consumables, and maintain…
The team consists of three areas: investment restrictions, maintenance in order management system, pre- trade rule analysis and post trade incident analysis. The role will…