Digital Marketing Lead B2B
Posted on 2025-04-27 13:32:46
| Company | Deka Minas (Pty) Ltd |
|---|---|
| Salary | 0 |
| Category | Other Sales/Marketing |
| Location | South Africa / Gauteng / Johannesburg |
Job Summary
We are seeking a highly skilled and experienced Digital Marketing Lead with a strong background in B2B digital marketing, e-commerce, and hands-on design and content creation experience. As the Digital Marketing Lead, you will be responsible for developing and executing effective digital marketing strategies to drive lead generation, brand awareness, and customer engagement within the B2B space. This is a dynamic role that requires a strategic thinker with a creative mindset, exceptional leadership abilities, and a proven track record of driving measurable results.
Responsibilities:
- Develop and implement comprehensive B2B digital marketing strategies to drive lead generation, customer acquisition, and revenue growth.
- Plan, execute, and optimize digital marketing campaigns across various channels, including but not limited to email marketing, search engine marketing (SEM), search engine optimization (SEO), social media marketing, and display advertising.
- Conduct market research and competitor analysis to identify key industry trends, customer needs, and target audience insights, and leverage this information to inform marketing strategies and campaigns.
- Manage and optimize the company’s e-commerce platforms, ensuring a seamless customer experience, driving online sales, and maximizing conversion rates.
- Collaborate with cross-functional teams to develop and execute content marketing strategies, including the creation of compelling and engaging content such as blog posts, whitepapers, case studies, videos, infographics, and more.
- Oversee the design and development of digital assets, including website design, landing pages, banners, email templates, and other marketing collateral.
- Utilize analytics tools to track, measure, and report on key performance indicators (KPIs), campaign effectiveness, and overall digital marketing ROI.
- Stay up to date with the latest trends and best practices in digital marketing, e-commerce, and B2B marketing, and make recommendations for continuous improvement.
- Lead and mentor a team of digital marketing specialists, providing guidance, feedback, and professional development opportunities.
- Collaborate with internal stakeholders and external agencies to manage budgets, timelines, and deliverables for digital marketing initiatives.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- 5 years experience in digital marketing, preferably in a B2B environment.
- Strong understanding of digital marketing concepts, strategies, and tactics, including SEO, SEM, email marketing, social media marketing, content marketing, and e-commerce.
- Proficient in using digital marketing tools and platforms such as Google Analytics, Google Ads, social media management tools, marketing automation platforms, and e-commerce platforms.
- Hands-on experience with design and content creation using graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or similar software.
- Exceptional analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
If you are a results-driven digital marketer with a passion for B2B marketing, e-commerce, and design, we would love to hear from you. Join our team and help shape our digital marketing strategies to drive growth and success in the B2B space.
Please note that by submitting your personal information to Deka Minas you free-willingly issue the business consent to make use of such data for the specific purpose of securing you either permanent or temporary employment. Our business makes use of a POPIA compliant database and you have the right to access, right to correction and right to deletion of your personal information.
Job Seeker Tip
Quantify your achievements on your CV using numbers and percentages where possible.
Click Go Apply to apply online!
Apply directly for this position. Please read all instructions carefully.
We do not process job applications; we simply aggregate and display job listings.
More related positions
Johannesburg: Digital Marketing Manager
The ideal candidate will bring a solid background in digital marketing, content development, and brand management, along with a proven ability to drive growth and enhance audience engagement. Key Responsibilities: Develop and Implement Marketing Strategie
View Job
Digital Marketing Manager
Johannesburg: Commercial Lead (Digital Marketing) posted by Isilumko Staffing
We are currently seeking a Commercial Lead, with experience guiding the direction and market position of Digital Commercialization, to join one of our clients in the banking industry.
Key Responsibilities
View Job
Commercial Lead (Digital Marketing)
Cape Town: Digital Marketing Manager posted by MyRunway
Digital Marketing Manager
Were MyRunway, one of South Africas top online fashion destinations, bringing designer brands to savvy shoppers at unbeatable prices. Were innovative, fast-moving, and always on trendand now, were lookin
View Job
Digital Marketing Manager
Johannesburg: Digital Marketing and Social Media Coordinator posted by Ad Talent Africa
Who are we?
We are a leading aesthetic clinic with a national footprint, known for our commitment to excellence, innovation and client care.
Who are we looking for?
We are on the lookout for a young,
View Job
Digital Marketing and Social Media Coordinator
Pretoria East: Digital Marketing Specialist – Available immediately posted by The Way Recovery
We are seeking a highly motivated and results-driven In-House Digital Marketing Specialist to join our team immediately. The successful candidate will be responsible for developing, executing, and optimizing marketing strategies to drive traffic, increase
View Job
Digital Marketing Specialist – Available immediately
South Africa: Digital Marketing Executive
LOCATION CAPE TOWN SALARY: MARKET RELATED WITH MEDICAL AID/PROVIDENT FUND Our prestigious client is looking for a GURU in Digital Marketing, to join the team at a luxury hotel in Cape Town. The digital marketing executive will play a key role in managing
View Job
Digital Marketing Executive
Stellenbosch: Digital Marketing & Design Coordinator posted by Craven Cottage CC
Responsibilities:
Content creation & copy editing: Writing, reviewing, editing and updating all marketing content of the Estate. Assisting the creative team with the design of pro
View Job
Digital Marketing & Design Coordinator
Westville: Digital Marketing Manager posted by Tower Group
Our client is seeking a highly creative and skilled Digital Marketing Manager to lead content creation and digital marketing strategies across online media platforms. This role is ideal for someone with a strong background in video and photo content pr
View Job
Digital Marketing Manager
Cape Town City Centre: Digital Marketing Manager
Digital Marketing Manager We`re MyRunway, one of South Africa`s top online fashion destinations, bringing designer brands to savvy shoppers at unbeatable prices. We`re innovative, fast-moving, and always on trend-and now, we`re looking for a Digital Marke
View Job
Digital Marketing Manager
South Africa: Digital Marketing Data Analyst
Epping Industrial, Cape Town R30,000 R35,000 per month Are you a data-driven professional with a sharp eye for patterns and trends? Were looking for an experienced Data Analyst to take ownership of reporting, data interpretation, and campaign performance
View Job
Digital Marketing Data Analyst
South Africa: Seo & Digital Marketing Specialist
Job Title: SEO & Digital Marketing Specialist Location: Remote (South Africa-based, aligned with UK/France time zone) Contract Type: Freelance / Part-Time / Project-Based (To Be Confirmed) Salary: R25,000 - R34,000 per month Working Hours: 9 AM -5 PM (UK/
View Job
Seo & Digital Marketing Specialist
South Africa: Digital Marketing Manager (Generalist)
Digital Marketing Manager (Generalist) Location: Fully Remote (Candidate must be based in Cape Town) Employment Type: Freelance, Month-to-Month Contract Working Hours: Flexible, Approximately 40 Hours/Week Salary Range: R35,000 - R50,000 per month Reports
View Job
Digital Marketing Manager (Generalist)
Pretoria East: Digital Marketing Specialist posted by PlaceTalent
Minimum Requirements:
- BCom Marketing Management or related Commerce degree
- Postgraduate Degree or Diploma in Marketing Management or related (desirable)
- Course / Certificate in Digital Marketing (desirable)
View Job
Digital Marketing Specialist
Johannesburg: Digital Marketing & CRM Coordinator posted by Six Sense Consulting
Skills and experience required:
- Formal tertiary qualification in Digital Marketing, Communications, or related field.
- Proven experience in digital marketing, preferably within a professional services or legal environm
View Job
Digital Marketing & CRM Coordinator
Germiston: Digital Marketing Manager(JB5161) posted by Kontak Recruitment
"Digital Marketing Manager(JB5161)Germiston, Johannesburg, Gauteng Compensation: Range R45 - 50 000 CTC per month Category: Marketing Drive and implement cutting-edge digital marketing strategies that align with business goals. Lead social media, campaig
View Job
Digital Marketing Manager(JB5161)
Durban: Digital Marketing Manager posted by LMS
Job Description:We are seeking a candidate to join our team and play a pivotal role in designing and standardising our product packaging, creating marketing collateral, and supporting our broader marketing initiatives. This role combines creative graphic
View Job
Digital Marketing Manager
Johannesburg: Digital Marketing Lead B2B posted by Deka Minas (Pty) Ltd
We are seeking a highly skilled and experienced Digital Marketing Lead with a strong background in B2B digital marketing, e-commerce, and hands-on design and content creation experience. As the Digital Marketing Lead, you will be responsible for develo
View Job
Digital Marketing Lead B2B