Cape Town: Head of Brand & Product Marketing posted by Ad Talent Africa
Posted on 2025-05-18 00:00:00
| Employer | Ad Talent Africa |
|---|---|
| Category | Other Finance/Accounting |
| Location | Western Cape / Cape Town |
Job Summary
WHO ARE WE: A fast-paced, rapidly growing fintech business.
WHO ARE WE LOOKING FOR:
A Head of Brand and Product Marketing with an in-depth understanding fintech industry, financial services, and digital banking.
WHAT WILL YOU DO:
Brand Strategy and Development
- Develop and execute global brand strategies for target markets.
- Align brand strategy with the customer journey for a consistent experience.
- Adapt brand positioning for digital channels and product appeal.
Product Marketing
- Create go-to-market strategies tailored to new markets and customer segments.
- Develop product marketing strategies for different customer journey stages.
- Communicate product value propositions effectively across markets.
- Lead digital marketing campaigns to engage customers.
- Stay updated on product marketing trends to lead the market.
Marketing Campaigns
- Oversee marketing campaigns to maximize visibility in expansion regions.
- Collaborate with teams to address customer pain points in campaigns.
- Lead digital and promotional campaigns for specific products.
Digital Strategy
- Lead digital strategies for new markets, ensuring cultural alignment.
- Oversee creation of content that supports customer journey steps.
- Develop and manage product-related digital content to inform customers.
Team Leadership
- Lead the marketing team in understanding market-specific strategies.
- Foster a customer-centric and product-focused culture within the team.
- Promote digital expertise and create a positive, high-performance work environment.
- Identify growth opportunities, encourage continuous learning, and ensure workforce planning.
Data Insights and Reporting
- Present insights and recommendations based on data.
- Lead market research and implement tracking systems for marketing performance.
- Monitor and analyze customer journey metrics and digital channel ROI.
Budget Management
- Manage budgets for marketing activities, product campaigns, and digital strategies.
- Implement governance and compliance policies to manage risk and ensure cost control.
Stakeholder Collaboration
- Build strong relationships with stakeholders to meet business and marketing goals.
- Collaborate with internal and external teams to align marketing with expansion and customer needs.
- Partner with product and digital teams to optimize strategies and improve the customer journey.
WHAT DO YOU NEED:
- Post Graduate Honours Degree or Postgraduate Diploma in Marketing, Business or related field
- 8 years Progressive experience in marketing roles within financial/fintech industry
- 5 years strong leadership and team management experience, including leading and developing high-performing marketing teams
- 5 years proven experience in market expansion strategies, including entering new regions and international markets
- In-depth understanding of the fintech industry, financial services, and digital banking, including experience in marketing fintech products.
- Expertise in developing go-to-market strategies, product positioning, and product marketing campaigns.
- Proficiency in budget planning and allocation, ensuring efficient resource utilisation
- Strong collaboration skills and the ability to work effectively with various teams, including product development, sales, and customer support
- Proficiency in data analytics and reporting, with a track record of measuring marketing performance and optimising strategies
- Capability to create and execute a comprehensive brand strategy, guidelines, and market-specific branding
- An understanding of customer journey mapping, customer experience enhancement, and a focus on customer satisfaction
- Proficient in digital marketing strategies, including social media, and online content marketing
- Excellent written and verbal communication skills, including the ability to present marketing strategies and results to executives and stakeholders
Click Go Apply to apply online!
Get Similar Job Alerts
More jobs in Cape Town
More jobs in Western Cape
Browse Other Finance/Accounting Jobs
Browse Ad Talent Africa Jobs
Apply directly for this position. Please read all instructions carefully.
We do not process job applications; we simply aggregate and display job listings.
More related positions
Cape Town: New Vehicle Sales Executive posted by Intercon Recruitment
Dealership in Cape Town is looking for an experienced New Vehicle Sales Executive, with previous Motor Dealership New Vehicle Sales Experience. Salary Basic...
View Job
New Vehicle Sales Executive
Northern Suburbs: BOILERMAKERS – Based In Cape Town posted by Tom Nel Recruitment
Leading Progressive Manufacturing company seeks a number of Boilermakers urgently for six month contracts.Key experience of 3-5 Years post apprenticeship...
View Job
BOILERMAKERS – Based In Cape Town
Cape Town: National Key Accounts Sales Manager posted by The Individual Touch CC
Generate new additional businessGrow the national customer baseManaging analyzing the national customer baseAnalyzing price decreases suspended business...
View Job
National Key Accounts Sales Manager
Cape Town: Junior Accountant posted by Africa Thinking Management Solutions
Job Advertisement Junior AccountantLocation Cape Town -Observatory Company Africa Thinking Management SolutionsAfrica Thinking Management Solutions is...
View Job
Junior Accountant
Cape Town: Intermediate Financial Administrator posted by Construct Executive Search
Applicants must have the following requirementsMust have a Diploma in Accounting or Bookkeeping.Must have 3-5 years of experience as a Financial...
View Job
Intermediate Financial Administrator
Eastern Cape: Town Planner (JB5167) posted by Kontak Recruitment
Town Planner JB5167 Chintsa, Eastern CapeCompensation Range R40 45 000 CTC per month Negotiable Category EngineeringLead zoning, rezoning, and land use...
View Job
Town Planner (JB5167)
Cape Town: Roof sheeter – Urgently Needed posted by Batt Master Roofing and Guttering
Roof sheeter needed Must be able to remove and install roof sheets etc and waterproofing for maintenance company Work in fascias as wellWork experience a...
View Job
Roof sheeter – Urgently Needed
Cape Town: Litigation Secretary posted by Marais Muller Hendricks Attorneys
Marais Muller Hendricks Inc., a leading law firm in Cape Town, is seeking to appoint an experienced and highly organised Litigation Secretary to join our...
View Job
Litigation Secretary
Cape Town: Bookkeeper – Restaurant Industry (Salt River) posted by The Vocation Station
About the RoleWere looking for a detail-oriented Bookkeeper to join our clients team and support the financial operations of four businesses under one roof....
View Job
Bookkeeper – Restaurant Industry (Salt River)
Cape Town: Litigation Secretary posted by Cora O’Neil Recruitment Agency
Cape Town City Centre LITIGATION SECRETARY Minimum Requirements-Well presentable and professional preferably female-Excellent verbal communication skills-2...
View Job
Litigation Secretary
Cape Town: Electrical Engineer – Building Services posted by Business Recruitment Services
This role requires collaboration with multidisciplinary teams and clients to deliver fit-for-purpose solutions that surpass industry best practices and...
View Job
Electrical Engineer – Building Services
Cape Town: Intermediate SHERQ Officer posted by Construct Executive Search
Applicants must have the following requirementsMust have a Bachelors Degree or National Diploma in Safety Management or Occupational Health and Safety. Must...
View Job
Intermediate SHERQ Officer
Cape Town: Regional Manager in Built-in Furniture Manufacturing Industry posted by Home Concept
Home Concept is looking for an experienced Regional Manager to join our team. In this role, youll lead sales, manage operations, and support teams to ensure...
View Job
Regional Manager in Built-in Furniture Manufacturing Industry
Cape Town: Financial Accountant posted by Executive Placings
Travel Management Company is looking for an Accountant to be based in Cape Town. This is a hybrid role.The main purpose of this role is to ensure accuracy...
View Job
Financial Accountant
Cape Town: Car Rental Agent – Urgent posted by Vogue Personnel
Join Our Team as a Car Rental Agent! Were looking for a dedicated and organized Car Rental Agent to join our dynamic team and play a key role in ensuring...
View Job
Car Rental Agent – Urgent
Cape Town: New Business Consultant posted by Intercon Recruitment
Company based in Cape Town is looking for a Senior New Business Consultant Sales Increase and drive new business with a focus on quality and...
View Job
New Business Consultant
Cape Town: New Vehicle Sales Executive posted by Intercon Recruitment
Dealership in Cape Town is looking for an experienced New Vehicle Sales Executive with previous Motor Dealership New Vehicle Sales Experience. Salary Basic...
View Job
New Vehicle Sales Executive
Cape Town: Business Development Manager – Urgently Needed posted by One Source ICT
One Source ICT is an innovative technology company specializing in Information and Communication Technology ICT solutions. With a focus on excellence and...
View Job
Business Development Manager – Urgently Needed
Cape Town: Tour Operator – Urgent posted by Vogue Personnel
Exciting Career Opportunity in Southern Africa Travel!Are you passionate about travel and adventure? Do you have the skills and drive to make unforgettable...
View Job
Tour Operator – Urgent
Cape Town: Senior Construction Contracts Manager posted by Construct Executive Search
Applicants must have the following requirementsMust have a Bachelors Degree or Diploma in Building or Civil Engineering.Must be registered with SACPCMP as a...
View Job
Senior Construction Contracts Manager
Cape Town: Sales Representative | New Business Consultant posted by Intercon Recruitment
Company based in Cape Town is looking for a Sales Representative New Business Consultant to Increase Sales and drive new business with a focus on quality...
View Job
Sales Representative | New Business Consultant
Cape Town: SALES MANAGER posted by The Recruitment Guy
Title SALES MANAGERArea Cape Town PE HubsIndustry Rental Hire Working of height machinery and equipment Trade Desk Ref No. TRG 2303Salary TCT R71...
View Job
SALES MANAGER
Cape Town: IT Manager – Urgently needed posted by Edelson & Associates
IT Manager Cape Town R45000 NEG Working Knowledge of Microsoft Admin Centres and Licensing. Knowledge of SQL database Management. Also on site...
View Job
IT Manager – Urgently needed
Cape Town: SITE AGENT posted by Furipoint pty,ltd
Furipoint is excited to announce that we are currently expanding our team and are looking for highly motivated and skilled professionals to fill the Site...
View Job
SITE AGENT
Cape Town: QUANTITY SURVEYORS posted by Furipoint pty,ltd
Furipoint is excited to announce that we are currently expanding our team and are looking for highly motivated and skilled professionals to fill the...
View Job
QUANTITY SURVEYORS