Centurion: Digital & Marketing Co-ordinator (FMCG) posted by Limpopo Personnel
Posted on 2025-07-06 00:00:00
| Employer | Limpopo Personnel |
|---|---|
| Category | FMCG Retail |
| Location | Gauteng / Centurion |
Job Summary
- Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.
- Minimum 4 years of experience in digital marketing, social media management, or related roles.
- Previous experience in a Digital marketing Agency will be preferable
- Experience with Google Ads, Facebook Ads Manager, and other digital advertising platforms.
- Strong understanding of SEO, SEM, and PPC strategies.
- Familiarity with email marketing platforms (Mailchimp, HubSpot, etc.).
Skills:
- Strong analytical skills with the ability to interpret data and optimize campaigns.
- Excellent written and verbal communication skills.
- Creativity in developing engaging content and campaign ideas.
- Proficiency in digital marketing tools (Google Analytics, Meta Business Suite, etc.).
- Ability to multitask and manage multiple projects simultaneously.
- Knowledge of content management systems (CMS) like WordPress.
- Understanding of social media trends and audience engagement strategies
Role and responsibilities:
Digital Marketing Campaigns
- Plan, execute, and optimize digital marketing campaigns across multiple platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.).
- Track and analyze campaign performance using analytics tools (Google Analytics, Meta Business Suite, etc.).
- Assist in developing SEO and SEM strategies to increase organic and paid reach.
Social Media Management
- Develop and schedule engaging content for various social media platforms.
- Monitor and respond to audience interactions and comments.
- Track performance metrics and suggest improvements based on insights.
Content Marketing & Email Campaigns
- Assist in content creation for blogs, websites, social media, and email marketing.
- Manage email marketing campaigns, including list segmentation, automation, and performance tracking.
- Work with designers and content creators to develop compelling digital content.
Website & SEO Management
- Optimize website content for search engines (SEO).
- Monitor website traffic and user behaviour to improve the user experience.
- Coordinate with web developers for website updates and enhancements.
Analytics & Reporting
- Track and report key digital marketing metrics, including ROI, conversion rates, and engagement.
- Use tools like Google Analytics, Google Ads, and social media insights to optimize campaigns.
- Provide regular performance reports with recommendations for improvement.
Paid Advertising & Budget Management
- Set up and manage PPC (Pay-Per-Click) campaigns on platforms like Google Ads and Meta Ads.
- Optimize ad spend to ensure maximum return on investment.
- Monitor trends and adjust strategies based on data insights.
Key Performance Indicators (KPIs):
- Website Traffic & Engagement: Increase website visitors and reduce bounce rates.
- Social Media Growth: Growth in followers, engagement rates, and social shares.
- Lead Generation & Conversion Rates: Number of leads generated and conversion percentages
- SEO Performance: Improvement in organic rankings and search traffic.
- Return on Ad Spend (ROAS): Effectiveness of paid advertising campaigns.
- Email Marketing Metrics: Open rates, click-through rates, and subscriber growth.
- Customer Acquisition Cost (CAC): Reduction in the cost of acquiring new customers
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