Cape Town: Chief Marketing Officer posted by abc worldwide
Posted on 2025-07-10 00:00:00
| Employer | abc worldwide |
|---|---|
| Category | Other Sales/Marketing |
| Location | Western Cape / Cape Town |
Job Summary
Job Title: Chief Marketing Officer
Reports to: Chief Executive Officer
Location: Cape Town (Hybrid)
Overall Purpose
We are seeking a visionary and results-driven Chief Marketing Officer (CMO) to lead the company brand, growth, product, and performance marketing functions with a strong emphasis on AI-driven innovation. As a key member of the executive leadership team, the CMO will shape and execute the companys holistic marketing strategyleveraging advanced data, automation, and AI technologies to drive measurable growth, deepen customer engagement, and reinforce the companies position as a fintech leader for SMEs in South Africa.
This role is ideal for a strategic leader who blends creativity with data intelligence, and who can inspire teams to drive business impact across all customer touchpoints.
Key Responsibilities
Strategic Leadership & AI Enablement
- Define and drive the companys end-to-end marketing vision, integrating AI and automation across performance, product, and brand functions.
- Build a culture of data-driven, insight-led decision-making, enhancing marketing impact through predictive analytics, customer segmentation, and AI-powered personalisation.
- Champion the use of martech tools, AI models, and real-time dashboards to deliver scalable, automated campaigns and improved ROI.
Brand & Product Positioning
- Lead the development of the companies brand as South Africas premier SME fintech partnerensuring consistency, relevance, and trust across all platforms.
- Define and articulate product value propositions using market intelligence and AI-generated customer insights.
- Launch go-to-market strategies for new products, with messaging that aligns tightly with business objectives and market demand.
Performance & Growth Marketing
- Own the performance marketing strategy, driving growth through paid media, AI-powered targeting, and CRM platforms.
- Apply AI-based attribution models and real-time optimisation to increase conversion efficiency and lower acquisition costs.
- Manage the marketing budget with an emphasis on forecasting using predictive analytics.
Content & Community
- Oversee the creation of compelling content strategies, enhanced by AI tools for tone, SEO, and audience alignment.
- Foster a strong and engaged SME community through storytelling, advocacy programs, and educational content.
Executive Collaboration
- Partner with product, sales, customer success, and technology teams to align marketing with overall business strategy.
- Present marketing outcomes, insights, and forecasts to the executive team and board using AI-enhanced visualisation tools.
Team Leadership
- Lead, mentor, and scale a high-performing, multidisciplinary marketing team.
- Build internal capabilities in growth, content, digital, and AI-powered marketing.
- Promote a culture of continuous learning, innovation, and performance excellence.
Required Skills & Experience
- Degree in Marketing, Business, or related field (Masters preferred).
- 10+ years in progressive marketing roles, including senior/executive leadership experience.
- Demonstrable experience in AI-powered marketing, martech stacks, and automation tools (e.g. Segment, Iterable, ChatGPT, Jasper, HubSpot, etc.).
- Strong track record in B2B fintech or SME-focused sectors.
- Experience with attribution modelling, advanced CRM, and performance tracking systems.
- Exceptional leadership, stakeholder management, and communication skills.
Key Competencies
- Strategic and analytical thinker with a strong commercial mindset.
- Deep knowledge of modern digital and AI marketing ecosystems.
- Able to balance innovation with execution in fast-paced environments.
- Strong influencer and collaborator at all levels of the organisation.
- Self-driven, curious, and continually seeking to stay ahead of marketing trends.
Click Go Apply to apply online!
Get Similar Job Alerts
More jobs in Cape Town
More jobs in Western Cape
Browse Other Sales/Marketing Jobs
Browse abc worldwide Jobs
Apply directly for this position. Please read all instructions carefully.
We do not process job applications; we simply aggregate and display job listings.
More related positions
Cape Town: Senior Solutions Sales Consultant posted by Lotus HR and Recruitment
KEY REQUIREMENTS FOR CONSIDERATIONYou will have a tertiary qualification in Commerce, Marketing, or a related field.A minimum of 5ndash7 years of experience...
View Job
Senior Solutions Sales Consultant
Cape Town City Centre: Internal Sales – Steel Industry
Qualifications Matric 3 years experience in sales within the Steel Tube industry Computer literate - Syspro - advantageous Fluent in English and Afrikaans...
View Job
Internal Sales – Steel Industry
Cape Town City Centre: Upholsterer
Your Impact Your skills directly influence the onboard experience, enhancing the elegance and comfort of public spaces, guest accommodations, and crew...
View Job
Upholsterer
Cape Town City Centre: Senior Automation Test Analyst
PBT Group is seeking a Senior Automation Test Analyst to join a dynamic team delivering cutting-edge investment and financial services technology. The ideal...
View Job
Senior Automation Test Analyst
Cape Town City Centre: Head of Remuneration and Analytics
Overview Our client is a leading South African retail-backed financial services provider, offering a comprehensive range of financial services including...
View Job
Head of Remuneration and Analytics
Johannesburg: Fund Accountant – Cape Town
About Us A leading African mezzanine fund manager, providing capital to successful companies across the continent. We pride ourselves on financial...
View Job
Fund Accountant – Cape Town
Cape Town City Centre: Electrical / Mechatronic Engineer (Lead- 10y exp))
LEAD ELECTRICALMECHATRONIC DESIGN ENGINEER Cape Town SA division is the design hub for Product Development. Will be developingdesigning commercial products...
View Job
Electrical / Mechatronic Engineer (Lead- 10y exp))
Cape Town: Java Developer posted by PBT Group
PBT Group has an opportunity for a Java Developer to develop and codify application and software solutions that are bespoke, innovative and...
View Job
Java Developer
Cape Town City Centre: Senior Electrical or Mechatronic Design Engineer
Senior ElectricalMechatronic Design Engineer Cape Town Minimum qualifications and experience required BEng or BTech Electrical or Mechatronic Engineering...
View Job
Senior Electrical or Mechatronic Design Engineer
Cape Town City Centre: Junior Hardware Engineer
We are expanding our team and looking for a passionate and driven Junior Electronic Hardware Engineer to help design, develop, and test our next generation...
View Job
Junior Hardware Engineer
Cape Town City Centre: AI Solutions Lead
AI Solutions Lead Durbanville, Cape Town Minimum requirements and experience required BEngMasters in Business, Engineering or related fields. Minimum 5...
View Job
AI Solutions Lead
South Africa: Well-FUNDED startup – Software Developer – Hybrid/ Cape Town – R800K PA
We believe in the power of clean code, thoughtful collaboration, and continuous growth. As we scale our products and services, were looking for an...
View Job
Well-FUNDED startup – Software Developer – Hybrid/ Cape Town – R800K PA
Cape Town City Centre: Senior Database Administrator
Lead the deployment and support of mission-critical web applications Manage and fine-tune Oracle and Postgres databases Craft and optimise advanced SQL...
View Job
Senior Database Administrator
Cape Town: Senior Software Developer posted by PBT Group
? Location Hybrid ? Contract Position ? Start ASAPAre you a passionate .NET Developer ready to make a meaningful impact within a fast-paced fintech...
View Job
Senior Software Developer
Cape Town: Data Engineering / Business Intelligence Graduate Program 2026 posted by PBT Group
Launch Your Career in Data with PBT Groups 2026 Graduate Program!Are you a recent graduate eager to make your mark in the world of IT and data? PBT Group, a...
View Job
Data Engineering / Business Intelligence Graduate Program 2026
Cape Town City Centre: Senior Data Engineer
Job Description Summary Our client is seeking a highly experienced Senior Data Engineer to lead the design, development, and optimization of data pipelines,...
View Job
Senior Data Engineer
Cape Town City Centre: Linux Systems & Database Administrator
Deploy and support cutting-edge web applications Get hands-on with Oracle and Postgres database deployments Write crisp SQL scripts to tackle real customer...
View Job
Linux Systems & Database Administrator
Cape Town City Centre: Senior PR Manager – Architecture & Design (Hybrid)
On behalf of our client, a world-renowned leader in high-end residential architecture and interior design, we are seeking a skilled and strategic Senior PR...
View Job
Senior PR Manager – Architecture & Design (Hybrid)
Cape Town City Centre: Senior Data Engineer – Contract – Onsite
Our Client a Global tech firm is seeking 2 Senior Data Engineers to join their team in Cape town onsite on a contract basis. Summary We are seeking a highly...
View Job
Senior Data Engineer – Contract – Onsite
Cape Town: Investment / Fund Recon Administrator – Asset / Cash / Trustee (6 month contract) – Corporate Investment Banking posted by Isilumko Staffing
One of the TOP banks in S.A. is urgently in need of an experienced Reconciliation Administrator to join their team on a 6-month contract. Qualifications and...
View Job
Investment / Fund Recon Administrator – Asset / Cash / Trustee (6 month contract) – Corporate Investment Banking
Cape Town: Intern/Junior Analyst – Fund Management – R420K – R300K posted by Hire Resolve
Hire Resolves Fund Management Client is looking for a Junior Analyst to join their team in Cape Town. Ideal Candidates for this vacancy will have a flair...
View Job
Intern/Junior Analyst – Fund Management – R420K – R300K
Cape Town City Centre: Senior Networks Engineer (SD WAN)
Critical Requirements - Skills, Experience Qualifications Matric Cisco CCNP Cisco SD-WAN VIPTella Meraki Cisco MPLS and SD-WAN Valid Drivers License...
View Job
Senior Networks Engineer (SD WAN)
Cape Town: Accounts Assistant – Cape Town posted by Hire Resolve
DescriptionnbspHire Resolves Client is currently seeking an Accounts Assistant to join their team in Cape Town. The successful candidate will provide...
View Job
Accounts Assistant – Cape Town
Cape Town: Bookkeeper – Cape Town posted by Hire Resolve
DescriptionHire Resolves Client is currently looking for a skilled Bookkeeper to join their team in Cape Town. As a Bookkeeper, you will be responsible for...
View Job
Bookkeeper – Cape Town
Cape Town: Bookkeeper posted by Hire Resolve
Hire Resolve is currently seeking a Bookkeeper for a contract-based role at an accounting firm in Cape Town. We are a leading recruitment and staffing firm...
View Job
Bookkeeper