Duties & Responsibilities: Account Management & Growth Develop and nurture strong relationships with independent and major retail partners. Identify growth opportunities with existing retail accounts and negotiate promotional campaigns pricing, and product replacement. Ensure all agreements, sales targets, and joint business plans are met. Retail Strategy Execution Implement the retail sales strategy aligned with overall company objectives. Collaborate with marketing, logistics, and product teams to ensure full alignment with retail partner strategies. Monitor competitor activity and market trends with retail channels and propose counterstrategies. Sales & Target Performance Achieve monthly, quarterly, and annual sales targets. Manage sales forecasting and stock planning for key accounts. Track, analyze, and report on key account performance and profitability. In-Store Activation & Brand Visibility Work closely with merchandising and marketing teams to ensure brand visibility in-store and online. Drive and support promotional campaigns, products launches, and seasonal retail activations. Conduct regular store visits (if applicable) to evaluate compliance, availability, and competitor presence. Data Analysis & Reporting Analyze sales data, stock levels, and consumer insights to optimize product offering and sales tactics. Provide accurate reporting on sales trends, promotional ROI, and market share per account.