Who Are We:

A fast-growing global organisation with a presence in 50 countries, committed to delivering excellence through innovation, performance and customer-focused.

Who Are We Looking For:
Were seeking a data-driven, results-oriented Conversion Rate Optimisation (CRO) Specialist to join our fast-paced digital team. Youll thrive in this role if youre analytical, proactive and enjoy collaborating across disciplines to drive measurable impact. You must be comfortable managing multiple projects, working cross-functionally and getting hands-on when needed. This position reports to the Senior Web and CRM Product Manager.

What Will You Do:

• Lead CRO initiatives across our global web platforms and online schools, with a strong focus on improving mobile UX and leveraging emerging technologies
• Collaborate with performance marketing teams to align ad copy, visuals and landing page experience
• Create and manage iterative testing plans for paid media channels (Google, Meta, LinkedIn) to enhance ad efficiency and conversion performance
• Analyse user behaviour using tools like Google Analytics (GA4) and Hotjar to identify key improvement opportunities in the conversion funnel
• Plan, support and execute A/B, multivariate and split tests in partnership with the website management team
• Ensure all CRO strategies are optimised for mobile, desktop and various browsers
• Work closely with regional marketing leads to measure the impact of offline campaigns on digital performance
• Partner with the CRM team to test and refine email marketing flows for improved engagement and conversion
• Stay informed on the latest trends, tools and benchmarks in CRO and digital marketing

What Will You Need:

• 35 years of experience in a dedicated CRO or related digital optimisation role
• Proficiency in CRO platforms like Google Optimize, Optimizely, or similar
• Strong command of analytics tools such as Google Analytics (GA4) and Hotjar
• Proven experience in A/B and multivariate testing including test design, implementation and analysis
• Solid understanding of UX/UI design best practices
• Ability to analyse and interpret data confidently, with advanced Excel skills
• Experience optimising landing pages for paid media performance
• Familiarity with paid media KPIs (CTA, CPC, CPA, ROAS)
• Excellent communication and cross-functional collaboration skills
• Confidence managing tests and campaigns across various stages of the user journey for multiple brands