Pretoria: Product Content Strategist posted by Sabenza IT & Recruitment
Posted on 2025-09-30 00:00:00
| Employer | Sabenza IT & Recruitment |
|---|---|
| Category | Other IT/Computer |
| Location | Gauteng / Pretoria |
Job Summary
This is a remote position.
Join Our Team as a Product Content Strategist!
Are you a wordsmith with a passion for crafting click-worthy content that drives sales and delights customers? Do you geek out over taxonomy, love tweaking microcopy for maximum impact, and thrive in a fast-paced, collaborative environment? Were looking for a Product Content Strategist to shape the voice of our enterprise-level web, mobile, and commerce platforms. If youre ready to make products irresistible and journeys seamless, this is your moment to shine!
Why This Role Rocks
Youll be the mastermind behind the end-to-end content strategy for product listings, detail pages, category experiences, and navigation copy across multiple brands and markets. Your words will power discoverability, spark desire, and drive conversions. Working with UX, SEO, Analytics, and Engineering, youll create content thats as persuasive as it is precise, turning browsers into buyers.
Ready to Apply? Heres What to Include
- A portfolio with 35 PLP/PDP samples (bonus points for before/after or test results).
- A short content case study showing off your strategy, IA decisions, and outcomes.
Requirements:
- 5+ years in content strategy and product content writing for enterprisescale web, mobile, and/or commerce portals.
- Demonstrable IA/structured content skills: taxonomy, schema, and componentbased content models for PLP/PDP.
- Persuasive, conversionoriented writing for product listings and detail pagesportfolio with before/after or A/B outcomes.
- Strong grasp of SEO for commerce (query intent, entity coverage, internal linking) and analyticsinformed iteration.
- Experience collaborating in Agile product teams, managing backlogs, and meeting sprint commitments.
- Excellent stakeholder management and the ability to present content rationale using data and customer insights.
Duties:
- Set content strategy for PLP/PDP and category experiences across multiple brands/markets; define voice, tone, and evidencebased messaging frameworks that increase CTR, addtocart, and revenue per visit.
- Plan and orchestrate information architecture (taxonomy, facets, filters, naming, microcopy) to improve findability and reduce friction across web and app journeys.
- Write and edit at scale: compelling headlines, benefitled bullets, specs, comparison modules, and guided selling microcopy for product discovery.
- Operationalise content: build reusable templates, content models, and governance (style guides, editorial checklists, QA) to drive consistency across markets.
- Partner with optimization & analytics: run A/B and multivariate tests (e.g., CTA language, abovethefold modules) and use insights to iterate content for measurable lifts.
- Work in enterprise CMS & marketing stacks, ideally Adobe Experience Manager (AEM) for content Modeling/authoring, Adobe Target for personalization/experiments, and Adob
- Campaign for crosschannel messaging coordination.
- Collaborate daily with UX/Product, Design, Merchandising, SEO, and Engineering to ship content on time to release trains/sprints.
Why Youll Love Working with Us Join a dynamic team where creativity meets data-driven impact. Youll have the freedom to innovate, the tools to succeed, and the chance to shape the future of eCommerce for global brands. Ready to make every click count?
Click Go Apply to apply online!
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