Job Description
- Content Creation: Produce engaging written and visual content for websites, blogs, social media, and other digital platforms.
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Social Media Management: Develop and execute social media strategies, including creating content and managing paid campaigns to increase followers and engagement.
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SEO & SEM: Optimise web content for search engines to improve organic rankings and manage paid advertising campaigns to drive targeted traffic.
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Campaign Management: Plan, implement, and oversee digital marketing campaigns across platforms like email, social media, and display advertising.
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Data Analysis:Use analytics tools to track campaign performance, measure key performance indicators (KPIs), and provide data-driven reports to stakeholders.
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Target Audience Identification: Research and identify target audiences to ensure marketing efforts reach the right people with the right message.
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Budget Management: Establish and manage budgets for different digital marketing platforms.
- Social Media: Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
- Search Engines: Google, for SEO and SEM.
- Web Analytics: Tools to monitor website traffic and campaign performance.
- Email Marketing: Platforms for sending newsletters and promotional emails.
- Strategic planning and campaign management.
- Proficiency in digital marketing tools and platforms.
- Strong creative and analytical skills.
- Ability to collaborate with other teams (e.g., design, content, product).
- Keenness to stay updated on the latest digital marketing trends and best practices.
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