South Africa: Brand Manager – Pretoria East posted by Phoenix Recruitment

Private Game Reserve with Head Offices based in Pretoria East is looking for an experienced Brand Manager to join their management team. As they refine and expand their presence across PR, digital platforms and guest touchpoints , they are seeking a visionary and results-driven Brand Manager to lead this transformative journey. Candidates working from home elsewhere in SA will be considered. Please note that regular visits to the Reserve (Hoedspruit area) and Head Office for in-person meetings will be required. Duties: Lead Brand Strategy: Evolve brand positioning to align with the ultra-luxury market while staying true to our unique heritage and values Website & Digital Elevation: Oversee the redevelopment of our website and digital assets with a luxury lens, elegant, immersive, and conversion-focused PR & Media Presence: Drive high-impact public relations campaigns locally and globally; secure placements in top-tier travel, lifestyle, and luxury media Guest Experience Alignment: Ensure brand consistency across all touchpoints, from online discovery to lodge arrival and beyond Creative Direction: Guide visual identity, storytelling, and creative content across platforms, from brochures and social media to film and experiential activations Agency & Partner Management: Collaborate with and manage external agencies, photographers, and content creators to bring the brand vision to life Market Insight: Stay ahead of luxury and ultra-luxury trends, competitive movements, and guest expectations and translate insights into action Requirements: Grade 12 Apply Below in Marketing, Brand Management, Communications, Business, or a related field A postgraduate qualification or MBA in Marketing, Luxury Brand Management, or Hospitality/Tourism Marketing is advantageous At least 5 years of brand management experience, ideally within the luxury travel, hospitality, lifestyle, or high-end consumer goods sectors Proven success in building or evolving a luxury or premium brand, with measurable impact Experience managing PR, digital marketing, creative campaigns, and brand partnerships Hands-on involvement in website redevelopment or digital UX projects with luxury positioning Proven experience in luxury or ultra-luxury branding, ideally in hospitality, travel, lifestyle, or design sectors Experience in global or high-net-worth (HNW/UHNW) market engagement is highly valued Strong understanding of brand strategy, customer journey mapping, and positioning frameworks Familiarity with PR tools, brand performance metrics, brand monitoring, share of voice and digital analytics platforms (e.g., Google Analytics, AHREFS, SEMrush etc,) Competent in working with creative direction tools and briefing designers, content creators, and photographers Knowledge of luxury marketing principles, including exclusivity, sensory storytelling, emotional connection, and experiential branding Willingness to travel as required by the role. Ability to adapt to a dynamic and fast-paced environment. Exceptional storytelling skills — verbal, visual, and strategic A deep understanding of affluent consumer behaviour and how to reach UHNW audiences Experience leading PR campaigns, brand refreshes, or luxury website launches Strong project management skills and the ability to work across diverse teams A deep love for South Africa and the African bush — and a desire to help the world experience it at its most beautiful Strong business administration experience Ability to work under pressure and manage multiple tasks simultaneously Self-managed and proactive, with the ability to work with minimal supervision