Stellenbosch: Digital Content Creator & Designer posted by Profile Personnel

Job Summary:
The Digital Content Creator is responsible for producing high-quality, engaging content that supports brand storytelling and marketing goals. This includes content for social media, blogs, websites, email newsletters, and third-party platforms.

Key Responsibilities:

• Content Creation:Develop original written, visual, and multimedia content tailored to each brands voice and audience. Writing engaging copy for headlines, descriptions, and call to action.
  • In-House Design (beneficial but not crucial):Create designed content using tools like Canva or Adobe Suite for social media and web. Proficiency in design software, Social Media Ads, Videos & Reels. Aligning ad creatives with brand identity and campaign strategy.
• Editorial Planning: Collaborate with the Head of Marketing to align content with campaign goals and seasonal strategies.
• Email marketing: Plan email marketing strategy, content creation, set up & send out in Omnisend platform and reporting.
• SEO Optimization: Apply SEO best practices to improve content visibility and search engine rankings.
• Trend Monitoring: Stay current with digital trends and incorporate relevant topics into content planning.
• Cross-Team Collaboration: Work with the Marketing Assistant for social insights and with external creatives for multimedia production.
• Content Distribution: Ensure content is published across all relevant platforms and optimized for each channel.
• Shopify Experience (beneficial): Build and Edit pages
• A/B Testing + Optimisation
  • Familiarity with ad management platforms (Meta Ads Manager, Google Ads)
  • Create and Analyzing performance data to optimize visuals, messaging, and formats

Should you wish to apply please email your CV through to Meriek Robinson at *****@*****.co.za

Only shortlisted candidates will be contacted. Should you not receive a response within 14 days please consider your application unsuccessful. We will keep your CV on our database for any other relevant roles that may arise.