Durban: Copywriter posted by Hire Resolve

Hire Resolve’s sporty client is seeking a Copywriter who will be responsible for creating high-quality CRM (email), web, and digital marketing content. This role is crucial for shaping the client’s distinct voice to resonate with diverse fans across various platforms, aiming to build affinity, drive action, and communicate clearly while balancing creative ambitions with commercial needs.

Key Responsibilities:

Copy Development & Execution:

• Write, edit, and proof CRM campaign copy (emails, newsletters, etc.).
• Create web content (player bios, fixtures, shop pages, etc.).
• Incorporate SEO, UX, and conversion principles in web copy.
• Support broader campaigns with copy for various digital assets.
• Translate complex messaging into fan-friendly language.

Tone of Voice & Brand Distinction:

• Develop and maintain distinct tones for the client.
• Adapt writing style to different platforms and audiences.
• Understand and address diverse fan cultures.
• Ensure brand consistency across all channels.

CRM & Fan Communications:

• Collaborate on automated and campaign-specific email flows.
• Create high-performing copy for various fan communications.
• Test and optimize email copy for better results.
• Provide data-driven insights for campaign improvement.

Digital & Web Copy:

• Write and maintain accurate and engaging web copy.
• Ensure UX-focused copywriting for clarity and navigation.
• Craft language for ticketing, shopping, and onboarding.
• Optimize web copy for mobile and SEO.

Collaboration & Workflow:

• Collaborate with various teams to deliver cohesive campaigns.
• Meet content deadlines and prioritize effectively.
• Support commercial and partner teams with brand-aligned copy.
• Participate in creative brainstorms and concept development.

Minimum Requirements:

• Relevant Diploma/Degree.
• 3-5 years copywriting experience (brand, agency, or media), ideally in sports, entertainment, or lifestyle.
• Outstanding writing and editing skills with a versatile portfolio.
• Proven ability to write for CRM and web (conversion, clarity, engagement focused).
• Experience developing and adapting brand tone of voice.
• Strong understanding of fan behavior and digital engagement across channels.
• Exceptional attention to detail, grammar, and voice consistency.

Desirable:

• Experience writing for professional sports teams/leagues.
• Familiarity with email marketing tools (e.g., Dotdigital, Mailchimp, Salesforce Marketing Cloud).
• Understanding of SEO writing principles and digital UX best practices.
• Experience writing copy for commercial and partner campaigns.
• Working knowledge of rugby and/or sports audience culture.

Benefits:

• Competitive salary based on experience.

IF you meet the above requirements and want to make a career-changing move, apply today by emailing your CV to *****@*****.co.za

You can also connect with Daniel on LinkedIn or contact Hire Resolve
If you meet the above requirements we will contact you within 3 working days