Gauteng: Customer Engagement and Growth Manager posted by Empire Recruitment

What You’ll Do:

• Build and own a full customer communication strategy — mapping who, when, and how we connect across email, SMS, WhatsApp, push, and more.
• Develop engagement frameworks that boost gift card redemption, membership usage, and average order value.
• Create segmentation and targeting strategies to onboard, retain, and reactivate customers.
• Partner with marketing, product, and data teams to deliver campaigns that convert.
• Monitor performance metrics — from open rates to customer lifetime value — and continuously optimise.
• Drive measurable growth in customer engagement and brand loyalty.

What You’ll Need:

• 3+ years’ experience in CRM, lifecycle marketing, or customer engagement.
• Proven success in segmentation, retention, and conversion-driven campaigns.
• Experience in retail, e-commerce, or digital environments.
• Strong analytical mindset and ability to translate data into meaningful outcomes.
• Familiarity with engagement platforms and messaging tools (email, push, WhatsApp Business).
• Bonus: HTML/CSS skills or experience with emerging communication channels.

Why This Role Matters:

You’ll help shape how customers experience and connect with the brand — using data and creativity to drive real commercial results.
If you’re ready to turn engagement into measurable growth, we’d love to hear from you.

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